Brand Tone

Professional, authentic, and specialized

Brand Values

• •Quality & Performance
• •Authenticity & Legitimacy
• •Discipline & Dedication
• •Safety & Care

Best Practices

• •Continue to seamlessly integrate Emma Gongora's journey and expertise into the brand's narrative. Her voice is the brand's most authentic asset.
• •Prioritize content that teaches and informs (e.g., advanced wrapping techniques, the role of a cutman, rule-specific requirements). This builds trust and positions the brand as an expert resource, not just a seller.
• •Avoid overly casual slang or generic marketing phrases. The copy should be clear, confident, and use terminology that is familiar to the combat sports community.
• •The words "Protection" and "Performance" should be central to the brand's messaging. Every product should be framed as a tool to enhance fighter safety and enable peak performance.
• •The visual identity should match the professional tone. Use clean, high-contrast photography and well-produced video that focuses on the detail and quality of the products in a real-world setting.

Social Perception

Carrécordé is perceived as a serious, credible, and specialist brand within the French boxing community. Its target audience consists of dedicated amateur and professional fighters, coaches, and clubs. The brand's strong association with founder Emma Gongora and its official partnerships contribute to a perception of quality and reliability, filtering its image primarily through her persona.

Copy Examples

• •The final ritual before the battle. Every layer of tape, every fold of the gauze, is a layer of confidence. In the ring, there's no room for doubt in your preparation or your gear. That's why I created @carrecorde_france - for protection you can trust, from the first round to the last. #Boxing #Handwrapping #Cutman #CarréCordé #PreparationIsEverything
• •Engineered for competition. The 'KIT 1 COMBAT' provides everything a professional cutman needs to prepare a fighter's hands for battle. Featuring our premium-grade gauze for a compact, protective padding and our rigid adhesive tape for unparalleled wrist support. Compliant with professional boxing regulations. Protect your most valuable assets. Secure your victory.
• •Technique matters. Quality is non-negotiable. 💯 Get your pro-level hand wraps at carrecorde.fr. #boxing #cutman #handwraps #fightnight #boxelife
• •Headline: Equip Your Corner with the Professional's Choice. Body: Your fighters deserve the best protection. Carrécordé offers professional-grade cutman supplies and bandage kits in bulk for your gym. Founded by a pro fighter, for pro fighters. Open a 'Cutman at Work' wholesale account and elevate your team's preparation. [Link to website]
• •Subject: The Detail That Makes the Difference. Body: Hi [Name], In boxing, victory and defeat are decided by inches and seconds. The same attention to detail applies to your preparation. Our hand-wrapping kits are designed with the precision and quality demanded by professional fighters. Explore our tutorials and ensure your hands are always ready for the challenge. [Button: Watch the Pro Technique]