Brand Tone

Helpful and Informative, Professional and Expert, Friendly and Personal, Quality-focused and Trustworthy, Stylish and Aspirational

Brand Values

• •Quality Craftsmanship
• •Customer Service Excellence
• •Expertise and Knowledge
• •Choice and Specialization
• •Reliability and Trust
• •Family Values

Best Practices

• •Prioritize 'Helpful Expertise': Always aim to educate and guide the customer. Use clear, concise language. Explain the benefits and features of products thoroughly, just as you would in a helpful conversation. Provide installation tips and advice readily.
• •Emphasize 'Quality and Durability': Consistently use terms that reflect the high standard of the products (e.g., 'premium,' 'finest quality,' 'expertly crafted,' 'durable,' 'long-lasting'). This reinforces the value proposition.
• •Maintain a 'Friendly and Approachable' Voice: Even when discussing technical aspects, keep the tone welcoming. Reflect the 'family-run' ethos by being personal and avoiding overly corporate jargon.
• •Showcase 'Style and Elegance': Use descriptive and aspirational language when talking about the aesthetic impact of the products. Words like 'elegant,' 'stylish,' 'sophisticated,' 'statement piece,' and 'flawless finish' can elevate the perception.
• •Build Trust Through Transparency and Support: Clearly state guarantees, delivery information (like free delivery over £75), and the availability of customer support and samples. This fosters confidence and aligns with the trustworthy perception.

Social Perception

Positive Reputation for Quality, Appreciation for Customer Service, Reliable Delivery, Seen as Specialists, Trustworthy

Copy Examples

• •Headline: Elevate Your Entrance: Discover Premium Stair Rods & Door Thresholds. Body: Transform your hallway into a statement of style. At Carpet Runners, we've curated a collection of the finest quality stair rods and door thresholds, designed to add that perfect finishing touch to your home. Crafted for durability and timeless appeal. Explore the range today. Call to Action: Shop Now & Add Elegance.
• •Headline: The Perfect Fit, Every Time. Made-to-Measure Solutions for Your Home. Body: Don't settle for almost right. Our made-to-measure stair rods and custom-length runners ensure a flawless finish for your unique spaces. Backed by years of flooring expertise, we're here to help you get the details just right. Call to Action: Get Your Custom Quote or Browse Inspiration.
• •Headline: Quality You Can Feel, Service You Can Trust. Body: Since 2003, our family-run business has been dedicated to providing exceptional quality flooring accessories and a personal service our customers love. From expert advice to prompt delivery, experience the Carpet Runners difference. Call to Action: Read Our Customer Stories or Contact Our Friendly Team.
• •Headline: Beyond the High Street: Unique Finds for a Home That’s Truly Yours. Body: Searching for something special? We specialize in those hard-to-find, high-quality door thresholds and stair accessories that bring character and sophistication to your interiors. Make a lasting impression from the moment guests arrive. Call to Action: Discover Unique Accessories.
• •Headline: From Practical to Polished: Your Home Deserves the Best. Body: Whether it's the subtle gleam of a brass door bar or the secure elegance of perfectly fitted stair rods, our products blend practicality with impeccable style. Browse our collections and find the ideal accents to complete your décor. Plus, enjoy free UK delivery over £75! Call to Action: Explore Products & Styling Tips.