Brand Tone

Aspirational: Helpful, customer-focused, quality-oriented, and convenient.

Brand Values

• •Convenience: quickly find your wipers, not have to check each blade fits your vehicle, and checkout quickly.
• •Quality: Our quality auto parts are delivered quickly to your door.
• •Customer Satisfaction: We work very hard to ensure you, our customer, is always satisfied. We guarantee your 100% satisfaction with our products and our service.
• •Problem Solving: Originated from the frustration of finding correct wiper blades.

Best Practices

• •Prioritize Clarity and Simplicity: Reflect the brand's aim to make finding parts easy. Avoid overly technical jargon unless clearly explained.
• •Maintain a Helpful and Supportive Voice: Reinforce the "100% Satisfaction Guaranteed" promise and the willingness to help with installation and returns. This is crucial to address the negative feedback regarding customer service.
• •Emphasize Convenience and Speed: Consistently highlight how CarPartsClub.com saves customers time and effort in finding and receiving their parts, particularly wiper blades.
• •Be Authentic and Relatable: The "duh!" in their 'About Us' section shows a touch of informality. Use relatable language that resonates with car owners who've experienced the frustration of finding parts.
• •Ensure Promises Align with Reality: While the aspirational tone is positive, it's critical that the operational aspects (customer service, returns, product accuracy) consistently back up the claims made in the copy. Failure to do so will continue to generate negative social perception. The copy should reflect genuine commitments.

Social Perception

Mixed to Negative: Aims for reliability and customer focus but reviews show issues with returns, refunds, and customer service. Some positive experiences exist, particularly for wiper blade kits. Primarily focused on wiper blades.

Copy Examples

• •Headline: Stop Searching, Start Driving! Body: Finding the right wiper blades shouldn't be a hassle. At CarPartsClub.com, we make it easy to get the perfect fit, delivered fast. See clearly, drive safely!
• •Headline: Your Windshield's Best Friend. Body: Quality wiper blades, direct to your door. With our Subscribe & Save, you'll never be caught in a downpour unprepared. Set it and forget it!
• •Headline: The Easy Way to a Clear View. Body: Frustrated with confusing part finders? CarPartsClub.com was born from that exact feeling! Get the right wipers, hassle-free. We guarantee your satisfaction.
• •Headline: Quality Wipers. No Guesswork. Speedy Delivery. Body: At CarPartsClub.com, we're all about getting you the quality parts you need, fast. Find your fit in seconds and enjoy quick shipping to your doorstep.
• •Headline: Drive Confidently, Rain or Shine. Body: Don't let worn-out wipers cloud your journey. CarPartsClub.com offers premium wiper blades for optimal visibility and safety. Plus, our reminder sticker helps you keep track!