Brand Tone

Authentic and Customer-Centric

Brand Values

• •Quality Craftsmanship
• •Personalization
• •Customer Pride
• •Family-Oriented

Best Practices

• •Lead with Quality and Durability: Always mention the premium materials and processes (e.g., 2mm thick steel, powder coating) in product descriptions and ads to reinforce the value proposition.
• •Emphasize the "Signature" Aspect: Use words like "custom," "personalized," "unique," and "your story" to connect the product to the customer's identity and sense of pride.
• •Showcase Customer Creations: Continue to leverage user-generated content. Featuring customer photos in social media and on the website provides social proof and reinforces the brand's customer-centric nature.
• •Maintain a Friendly, Human Voice: Whether in an email, a social media reply, or on the FAQ page, the communication should remain approachable and helpful, reflecting its family-business roots.
• •Tell the Story Behind the Product: For different product lines (e.g., hunting signs, family name signs), create copy that speaks directly to the emotions and passions associated with that theme. Connect the product to the experience it represents.

Social Perception

Highly Positive and Trustworthy

Copy Examples

• •Your family name is your story. Let's forge it in steel. Our custom metal signs are a timeless way to welcome guests and celebrate the legacy you're building. Crafted with care, built to last. Design your own today.
• •The mountains are calling, and your chalet deserves a signature. Our custom metal signs are crafted from premium steel to withstand the elements and become a part of your getaway's story. Tag someone who needs this for their cabin!
• •Don't hide your victories in a drawer. Display your medals with pride on a personalized rack that's as strong as your determination. Celebrate every mile, every race, every win. Shop our collection of custom medal holders.
• •Beauty meets privacy. Transform your outdoor space into a secluded oasis with our decorative metal screens. Perfect for patios, gardens, and balconies. Explore our designs and reclaim your space in style.
• •Welcome to the family! As a thank you for joining us, here's 10% off your first order. At Caron Metal Signature, we're passionate about creating unique metal art that tells your story. We can't wait to craft something special for you.