Brand Tone

Sophisticated & Elegant, Confident & Authoritative, Traditional & Timeless, Discreet & Exclusive, Artisanal & Passionate

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Personalization & Exclusivity
• •Elegance & Timeless Style
• •Excellence & Savoir-Faire

Best Practices

• •Embrace Sophisticated Vocabulary: Use refined language that reflects the luxury and artistry of the brand. Avoid slang, overly casual terms, or generic descriptions.
• •Highlight Heritage and Craftsmanship: Consistently weave in references to the brand's Parisian roots, years of experience, and the meticulous nature of "savoir-faire" and artisanal skill.
• •Focus on Timelessness over Trends: Emphasize the enduring quality, classic style, and lasting value of the garments, rather than fleeting fashion fads.
• •Maintain an Aura of Exclusivity: While welcoming, the language should subtly convey that Caron Freres offers a premium, personalized experience for a discerning clientele. Use terms that suggest artistry and individual attention.
• •Ensure Visual and Textual Harmony: All copy should align with the elegant and high-quality imagery used on the website and social media. The tone of the text must match the sophistication of the visuals.

Social Perception

A prestigious and authentic Parisian tailor, a provider of high-quality, luxurious menswear, a guardian of traditional tailoring techniques, a discreet choice for discerning individuals seeking personalized and timeless garments. Clients likely perceive the brand as a symbol of status, quality, and refined taste.

Copy Examples

• •Caron Freres: Parisian Tailoring Since 1977. Where Craftsmanship Meets Timeless Elegance.
• •The essence of Parisian chic, meticulously crafted for you. Discover the enduring appeal of a Caron Freres bespoke suit. #CaronFreres #BespokeTailoring #ParisianStyle #SartorialExcellence
• •At Caron Freres, we believe a suit is more than a garment; it's an extension of character. For over four decades, our Parisian atelier has been dedicated to the art of bespoke and made-to-measure tailoring, creating pieces of unparalleled quality and timeless distinction.
• •Experience the ultimate in personalization with our bespoke service. From the initial consultation to the final fitting, every stitch is a testament to our savoir-faire and your unique vision. The result: a garment that is exclusively yours, in every sense.
• •Elevate your wardrobe. Schedule your private consultation at our Parisian showroom and begin your journey with Caron Freres.