Brand Tone

passionate, expert, and community-focused

Brand Values

• •Quality & Expertise
• •Natural & Safe
• •Australian-Made
• •Community Engagement
• •Enhanced Experience

Best Practices

• •Speak the Language of Car Enthusiasts
• •Always Highlight the "Why"
• •Reinforce Community Connection
• •Focus on the Sensory Experience
• •Maintain a Premium and Professional Visual Identity

Social Perception

Caroma Scents is perceived as a premium, specialized brand within the car care niche. Customers and distributors see it as a high-quality alternative to mass-market car fresheners. The focus on natural, botanical ingredients and unique, long-lasting scents is a significant differentiator. The brand's direct involvement with car clubs and shows builds credibility and a loyal following. They are seen as experts who understand and cater specifically to the desires of car lovers, moving beyond simple fragrance to create a specific ambiance.

Copy Examples

• •Headline: The Finishing Touch. Body: Your ride is pristine, from the polished chrome to the spotless leather. But does it smell as good as it looks? Our 'New Leather' scent is crafted from 100% botanical oils to restore that timeless, factory-fresh aroma. Elevate your drive. #CaromaScents #CarEnthusiast #AustralianMade #InteriorDetailing
• •Headline: Built for Enthusiasts, By Enthusiasts. Body: You don't settle for standard parts, so why settle for a standard car freshener? Born from a decade of fragrance artistry, Caroma Scents is made in Melbourne for true car lovers. Our eco-friendly, non-aerosol mists deliver pure, lasting scent. Find us at the next Swap Meet! #CarCare #CarClub #MelbourneCars #AussieMade
• •Headline: Capture the Coastline. Body: Bring the invigorating spirit of a coastal cruise into your car every day. Our 'Ocean' scent is a clean, refreshing blend of natural botanical oils designed to neutralize odors and uplift your driving experience. Long-lasting, eco-friendly, and proudly Australian-made. It's more than a freshener—it's an escape.
• •Subject: The Secret to a Show-Ready Interior Body: Hi [Name], getting your car ready for a show is hard work. You've handled the polish, the wax, and the tires... but what about the atmosphere? At Caroma Scents, we've perfected fragrances that enhance the feeling of a truly pristine vehicle. Crafted by artisans from natural oils, our scents like 'Street Oiler' and 'Boulevard Cruise' are designed for the connoisseur. Experience the difference quality makes.
• •Video: Quick cuts of a Caroma Scents bottle, spraying it in a car, a shot of the clean interior, a person smiling while driving Text Overlay: Don't let a bad smell ruin your perfect detail. 🤢➡️😍 Voiceover/Caption: Stop using cheap fresheners that die in a day. Our Australian-made scents are crafted with 100% natural oils to keep your ride smelling premium. What's your go-to car scent? #CarDetailing #CarFreshener #CaromaScents #TikTokShop #CarCommunity