Brand Tone

Friendly, Approachable, Professional, Reliable, Enthusiastic, Fun, Community-Oriented and Supportive

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Reliability and Trustworthiness
• •Fun and Enjoyment
• •Innovation & Variety
• •Community & Irish Identity

Best Practices

• •Know Your Audience, Know Your Platform: Tailor the friendliness and humor for platforms like TikTok, while maintaining professionalism for website copy or direct client communication regarding event bookings. The core enthusiasm should remain.
• •Empower "Ian's Voice" (or a similar persona): The personal, direct, and often humorous style seen in TikTok videos, attributed to "Ian," resonates well. Maintain this approachable yet expert persona where appropriate, making the brand feel human and relatable.
• •Blend Fun with Reliability: Always balance the playful and enthusiastic language with reminders of their experience, quality, and dependability, especially for higher-stake event services. Showcase awards and positive testimonials.
• •Engage Genuinely: Continue the authentic interactions seen on TikTok – respond to comments, run polls, ask questions, and show behind-the-scenes content. This builds community and reinforces approachability.
• •Create a Simple Tone of Voice Guide: For anyone creating content, a brief guide outlining key characteristics (e.g., "Enthusiastic, Friendly, Helpful, Professional, a bit cheeky/fun when appropriate for sweets") and "words to use/avoid" can ensure consistency across all communications.

Social Perception

Highly Positive, Fun and Engaging, Professional and Easy to Deal With, Generous and Community-Minded

Copy Examples

• •Planning your big day or a special celebration? ✨ Let Carolyn's Sweets add that extra sparkle! From dazzling dance floors to irresistible chocolate fountains and fun-filled photo booths, we bring the magic. Award-winning service, smiles guaranteed! DM us to chat about your event. #CarolynsSweets #EventHireIreland #WeddingFun #PartyTime
• •🍭 Sweet tooth calling? Ian here from Carolyn's Sweets! We've got over 300 Pick 'N' Mix goodies, from fizzy favourites to an EXCLUSIVE vegan range, all packed with love and delivered fast across Ireland! 🇮🇪 What are you waiting for? Tap the link in bio! #TheIrishCandyMan #CarolynsSweets #PickNMix #IrishSweets #TreatYourself #[TikTokShopIreland](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEEJBCFAh_qOBgD5E7_upr2pDEtZVZNLl0WAhEpUDRfOH69u9FpeVUg6vQ5ed0sVCTEYSgt1th7ukRoGVzoQzasersUZIl-XIh2291NEFtABjz7Eu_xun3fM17cq3npdc8Pyc7tXZIfiktWbNrmh46FoGcClB4W2a2HVAk)
• •Get Ready for the CRUNCH! 🍬 Carolyn's Sweets is thrilled to launch our new range of Freeze-Dried Candy! Experience your favourite sweets in a totally new, mind-blowingly crispy way. Perfect for snacking, sharing (or not 😉). Limited stock – grab yours before they float away! Shop now: [Link] #FreezeDriedCandy #CarolynsSweets #NewTreat #SweetInnovation
• •Your special moments matter to us! 🥰 At Carolyn's Sweets, we pride ourselves on top-notch service and making your event planning a breeze. Don't just take our word for it – check out our amazing customer reviews! Got a question? Ian and the team are always here to help! #CustomerLove #CarolynsSweets #EventProfs #SweetService
• •Alright, you legends! Ian from Carolyn's Sweets here! We're feeling generous... 😉 Keep your eyes peeled on our TikTok this week for a MASSIVE sweet giveaway you won't want to miss! Make sure you're following! #CarolynsSweets #Giveaway #IrishGiveaway #SweetTreats #TikTokIreland