Brand Tone

serene, personal, and evocative

Brand Values

• •Connection to Nature
• •Serenity and Peace
• •Authenticity
• •Craftsmanship

Best Practices

• •Lead with Emotion and Sensation: Start descriptions with the feeling or sense the painting evokes (e.g., "the warmth of late afternoon sun," "the cool mist off the ocean") before detailing the subject matter.
• •Tell the Story: Always connect the artwork back to a personal memory or a specific location. This reinforces the brand's value of authenticity and makes the art more meaningful to the buyer.
• •Use a Consistent Lexicon: Regularly use words that align with the brand tone, such as: serenity, quiet, calm, light, glow, memory, reflection, coast, nature, ethereal, peaceful.
• •Maintain a Personal and Approachable Voice: Write in the first person ("I painted this because..."). When responding to comments or writing newsletters, maintain a warm, grateful, and direct tone.
• •Ensure Visual and Textual Harmony: The clean, calm aesthetic of the artwork and website should be mirrored in the copy. Avoid cluttered, overly "salesy" language. The text should be as uncluttered and thoughtful as the paintings themselves.

Social Perception

A talented, independent artist creating beautiful and calming artwork.

Copy Examples

• •Chasing that last light over the salt marsh. There's a quiet magic in the moments before dusk, when the colors deepen and the world seems to hold its breath. I hoped to capture a piece of that feeling for you here. 'Evening Stillness,' now available on the site.
• •Bring the calm of the coast home. This piece is a memory of an early morning walk along the Rhode Island shore, with the sun just beginning to warm the sand. It’s an invitation to pause, breathe, and remember the serene rhythm of the waves. Perfect for creating a peaceful corner in any room.
• •A moment of serenity for your inbox.
• •Tired of bare walls? Find your peace with art inspired by the sun, sea, and serenity of New England. I’m Carolyn Mulvey, and I paint the quiet moments in nature to bring a sense of calm to your home. Explore original paintings and fine art prints. [Link]
• •Carolyn Mulvey finds her inspiration in the ever-changing light and atmosphere of New England's coastlines. Her impressionistic paintings are more than just landscapes; they are invitations to experience a moment of peace. Each brushstroke is a word in a story of sun, sea, and serenity.