Brand Tone

Informative, Reassuring, and Benefit-Oriented

Brand Values

• •Affordability/Value for Money
• •Customer Service/Support
• •Transparency (regarding shipping)
• •Trustworthiness
• •Satisfaction Guarantee

Best Practices

• •Clearly communicate shipping times upfront to manage customer expectations.
• •Reinforce the money-back guarantee and commitment to customer satisfaction.
• •Highlight the affordability and value proposition in every communication.
• •Address potential customer concerns about product quality with testimonials and guarantees.
• •Maintain a consistent brand voice across all communication channels (website, email, social media).

Social Perception

A trustworthy and affordable online store that values customer satisfaction, despite longer shipping times due to international sourcing.

Copy Examples

• •Rest assured, your order is on its way!
• •Prices far below market due to our international supplier model.
• •Satisfaction Guaranteed or your money back.
• •Alleviate pain and improve your daily life with our [product name].
• •Working with Mercado Pago, the largest online payment network in Brazil, for secure transactions.