Brand Tone

Warm and Approachable, Passionate and Appreciative (of craft & detail), Relaxed and Comfort-focused, Inspiring and Evocative, Slightly Whimsical and Joyful

Brand Values

• •Quality Craftsmanship and Detail
• •Unique Design and Individuality
• •Comfort and Practicality
• •Natural Materials
• •Joy and Well-being
• •Ethical Considerations (implied)
• •Inspired by Nature and Slower Living

Best Practices

• •Emphasize Sensory Details: Use descriptive language that evokes the softness of cotton, the vibrancy of colours, and the feeling of comfort. Words like soft, lightweight, vibrant, uplifting, cosy, and gentle fit well.
• •Tell a Story (even a small one): Connect products to experiences – relaxing at home, a cherished holiday, the joy of a thoughtful gift. Highlight the inspiration behind prints or collections, such as nature or travel.
• •Maintain a Warm, Personal Voice: Address the customer in a friendly, approachable manner. Use you and your to make the copy feel personal. Share snippets about the founder's passion or the brand's journey where appropriate.
• •Highlight Unique Craftsmanship and Ethical Touches: Gently weave in mentions of hand-printing, block-printing, natural fibres, and ethical production when relevant. This reinforces the brand's values and justifies its quality.
• •Focus on the Why Beyond the Product: It's not just a kimono; it's an invitation to relax, a piece of wearable art, or a travel companion. Communicate the feeling and lifestyle Caro London offers, such as dressing up for winding down.

Social Perception

High-Quality Products, Beautiful and Unique Designs, Comfortable and Flattering, Good Customer Service, Gift-Worthy, Associated with Relaxation and Travel

Copy Examples

• •Instagram Post (New Kimono Launch): Drift into dreams or greet the morning sun in our newest hand-printed cotton kimono. 🌸 Inspired by Norfolk's gentle blooms and crafted with the softest touch, it’s your everyday escape. #CaroLondon #CottonComfort #NewArrival #HandPrintedWithLove #SlowLivingStyle
• •Website Product Description (Pyjama Set): Embrace the art of unwinding. Our [Pattern Name] pyjama set, woven from the finest, breathable cotton, is a love letter to quiet moments and peaceful slumbers. Featuring [mention a specific detail like 'delicate piping' or 'mother-of-pearl buttons'], it’s the beautiful comfort you deserve. Perfect for home, holiday, and everything in between.
• •Facebook Ad (Washbag Collection): Pack a little piece of joy for your next adventure! ✈️ Our vibrant, block-printed washbags are not just beautiful, they’re designed to hold all your treasures. Which unique Caro London print will you choose for your travels? Explore the collection – link in bio! #CaroLondon #TravelInStyle #UniquePrints #EthicallyMade #GiftIdeas
• •Email Newsletter Subject (Seasonal Promotion): Wrap Yourself in Colour & Comfort this Season 🍂 Body Snippet: Hello [Customer Name], As the days draw in, find warmth and joy in our latest collection of beautifully detailed loungewear. At Caro London, we believe in the simple luxury of soft fabrics and uplifting prints to brighten your everyday. Discover new arrivals and rediscover old favourites...
• •Brand Story Snippet (Website 'About Us' Refresh): From the bustling heart of London to the serene landscapes of Norfolk, Caro London was born from a passion for vibrant textiles and the timeless beauty of artisan craftsmanship. We believe that what you wear at home should be as joyful and thoughtfully made as any other part of your wardrobe. It's about finding beauty in the everyday, comfort in every thread, and a little bit of travel in every print.