Brand Tone

Inspirational, Joyful, and Encouraging.

Brand Values

• •Faith
• •Creativity
• •Community
• •Encouragement

Best Practices

• •Lead with Encouragement: Always start from a place of positivity. Use words like "you can," "discover," "unleash," and "joyful." Frame every offering not as a challenge, but as a fun and accessible opportunity for creative play.
• •Use "Friend" and "Together" Language: Incorporate conversational and communal words. Phrases like "Hey friend," "Let's create together," and "our community" build a personal connection and reinforce the brand's value of community.
• •Embrace Imperfect Beauty: When talking about the creative process, highlight its "beautifully messy" nature. This reassures beginners and perfectionists that the goal is expression, not perfection, which aligns with the brand's approachable teaching philosophy.
• •Weave in Faith Naturally: Integrate faith-based themes and inspirations authentically. Connect art to messages of hope, gratitude, and blessings in a way that feels genuine and uplifting, as seen in the "Multiple Blessings" product line.
• •Maintain Visual and Verbal Vibrancy: Ensure the copy's energy matches the art's colorful and bright aesthetic. Use exclamation points where appropriate, and descriptive, sensory words that paint a picture (e.g., "joyfully covered in paint," "a splash of sunshine").

Social Perception

Talented and Inspiring Artist, Generous Teacher.

Copy Examples

• •Ready to play with color and unleash your inner artist? ✨ Join me in the studio for our new 'Joyful Blooms' watercolor workshop! No experience? No problem! Think of it as a happy hour for your creative soul. We’ll provide the supplies, the encouragement, and maybe even some sweet tea. Let's create something beautiful together! Link in bio to save your spot. #CarolineSimasArt #CreativityForEveryone #ArtWorkshop
• •Bring a splash of sunshine into your home with the 'Morning Joy' art print. Featuring a vibrant palette and cheerful florals, this piece is a daily reminder to find beauty in the little things. Each print is a reproduction of an original watercolor painting, created with love and intended to spread happiness. Perfect for your gallery wall or as a heartfelt gift for a friend who needs a lift.
• •A little inspiration for your inbox ✨
• •Have you ever dreamed of painting in the French countryside? 🎨🍷 This isn't just a vacation; it's an invitation to reconnect with your creativity. Join me for an unforgettable art retreat designed to nourish your soul. We'll explore charming villages, create beautiful art, and make lifelong friends. All skill levels are welcome. Your adventure awaits! Learn more and book your spot. [Link]
• •From a young age, I knew I wanted to be a mother, a teacher, and an artist. Today, I get to be all three. My brand, Multiple Blessings, started with a simple desire to pair scripture with art on greeting cards. Now, it's a worldwide community of creative hearts. I believe that creating is like breathing—it's essential. My mission is to be your creativity cheerleader, helping you find the joy and confidence to share your unique gifts with the world.