Tono de Marca

The brand tone is predominantly Creative and Passionate, Imaginative and Experimental, Authentic and Personal, and Joyful and Colorful, conveying a deep dedication to art and a desire to bring happiness through it.

Valores de Marca

• •Artisanal Quality and Uniqueness
• •Creativity and Experimentation
• •Inspiration from Nature and Emotion
• •Joy and Beauty

Mejores Prácticas

• •Lead with Passion and Artistry
• •Tell the Story Behind the Art
• •Emphasize "Handmade" and "Unique"
• •Use Descriptive, Sensory Language
• •Maintain a Personal and Approachable Voice

Percepción Social

The brand is perceived very positively by both customers and the creative community as a source of high-quality, unique, and beautiful handmade items. Customers praise the unique designs and color combinations, as well as excellent service. Within the creative community, Caroline Casswell is recognized as a respected collaborating artist, indicating high regard for her quality and materials.

Ejemplos de Copy

• •From my small studio to your home. ✨ Each piece begins as a simple tile, which I hand-paint, fire, and break to create a story inspired by wild hedgerows and tangled gardens. It's more than a mosaic; it's an adventure in color and form, waiting to bring a little piece of the outdoors in.
• •Wear a piece of pure imagination. This one-of-a-kind necklace was crafted from intricate polymer clay canes, each with its own unique pattern. No two are ever the same. The perfect way to add a pop of unexpected color and joyful energy to your day.
• •Exploring landscapes and seasons through paper. My new collection of paper-cut art uses recycled and found paper to capture the fun and fresh feeling of the Cornish coast. Each piece is a little window into a colorful, joyful world.
• •Welcome! I'm Caroline Casswell, an artist who is passionate about making the world a more joyful and colorful place. Here in my 'wee' studio, I experiment with mosaics, polymer clay, and paper to create unique, handmade treasures. Every piece has its own story and is made to make you smile.
• •Give the gift of handmade joy this season. Forget mass-produced—choose something made with passion and a story to tell. From vibrant polymer clay earrings to intricate mosaics, each piece is a unique celebration of color and creativity, crafted to be cherished.