Brand Tone

Caring & Compassionate, Quality-Conscious & Trustworthy, Friendly & Approachable, Stylish & Home-Focused, Proud & Established

Brand Values

• •Quality & Durability
• •Pet Comfort & Well-being
• •Customer Satisfaction
• •American Made / Assembled
• •Style & Aesthetics
• •Community & Giving Back
• •Innovation & Thoughtful Design

Best Practices

• •Prioritize Pet Well-being & Comfort: Always frame product benefits around how they enhance a pet's life, comfort, and happiness. Use empathetic and caring language.
• •Highlight Quality and Durability (Subtly and Directly): Mention material quality, craftsmanship, "Made in USA" where applicable, and the longevity of products. This builds trust and justifies a premium offering.
• •Maintain a Warm, Friendly, and Approachable Voice: Especially on social media. Use inviting language, ask questions, and encourage interaction. Reflect the joy that pets bring to homes.
• •Integrate the "Style & Home" Aspect: Remind customers that these products are designed to look good in their homes, not just serve a functional purpose. Use descriptive language that appeals to a homeowner's aesthetic sense.
• •Weave in Values Consistently: When appropriate, mention the commitment to giving back, years of experience, or the passion for creating great pet products. This reinforces the brand's identity beyond just the items they sell. Ensure messaging aligns with the recent brand refresh focusing on a "lifestyle brand" that elevates the pet-owning experience.

Social Perception

Positive Product Experience, Aesthetically Pleasing, Trusted for Quality, Caring Company, Slight Price Sensitivity, Brand Recognition (Evolving)

Copy Examples

• •Headline: Give Your Best Friend the Gift of Deep, Restful Sleep. Body: Crafted with care in the USA, our beds aren't just comfortable, they're a haven. Designed for ultimate support and built to last, because we believe every pet deserves the best. #CarolinaPetComfort #MadeForMemories
• •Headline: Style Your Home, Spoil Your Pet. Body: Who says pet furniture can't be chic? Our designer beds blend seamlessly with your décor while providing the orthopedic support your furry family member needs. Quality materials, thoughtful design, happy pets, beautiful homes. #HomeWithCarolinaPet #PetStyle
• •Headline: More Than Just a Bed, It's a Promise. Body: For 24 years, we've been dedicated to quality, durability, and the well-being of your pets. Each stitch is a testament to our commitment. Plus, with every purchase, you help us give back to animals in need through our Helping Hound Project. #CarolinaPetCares #TrustedQuality
• •Instagram Post Caption (with a picture of a happy dog on a bed): That "just woke up from the best nap ever" feeling. 😊 Our American-made beds are designed for sweet dreams and happy wags. What does your furry friend dream about? Share below! 👇 #DogNaps #QualitySleepForPets #CarolinaPetCompany
• •Product Page Snippet (for an Orthopedic Bed): Engineered for comfort, designed for life. Our orthopedic beds provide therapeutic support for pets of all ages, especially seniors or those with joint issues. Featuring durable, easy-clean fabrics and eco-friendly, supportive fill – because their health and happiness is our priority. Assembled with pride in the USA. #OrthopedicPetBed #SeniorPetCare #ComfortAndSupport