Brand Tone

Humorous & Playful, Energetic & Fun, Community-Oriented & Family-Friendly, Approachable & Enthusiastic

Brand Values

• •Entertainment & Fun
• •Community Engagement
• •Player Development
• •Uniqueness & Boldness
• •Affordability

Best Practices

• •Embrace the Quirk: Don't shy away from the fun and slightly absurd nature of the "Disco Turkeys" name. Let humor and playfulness shine in your captions, responses, and even official announcements where appropriate.
• •Visual Consistency is Key: Ensure that imagery used (photos, graphics) aligns with the energetic, fun, and sometimes retro vibe suggested by "disco." Use the team's vibrant colors effectively.
• •Prioritize Fan Engagement: Actively respond to comments and messages with the brand's approachable and enthusiastic voice. Run polls, ask questions, and make fans feel like part of the "flock."
• •Keep it Family-Friendly: While being humorous and energetic, always ensure content is appropriate for all ages, aligning with the stated value of affordable, family-friendly entertainment.
• •Develop a "Voice Guide" for Communicators: Create simple guidelines for anyone posting on behalf of the brand, outlining key personality traits (e.g., playful, enthusiastic, community-focused, slightly cheeky but always respectful) and perhaps even a list of "brand-approved" emojis or phrases to help maintain consistency.

Social Perception

Positively Quirky & Memorable, Entertaining & Family-Focused, Good Merchandise Appeal, Supportive of Local Talent

Copy Examples

• •Social Media Post (Instagram/Facebook - promoting a game): Get ready to shake your tailfeathers! 🕺⚾ The Disco Turkeys are bringing the heat (and the funk!) to Couch Ballpark this Friday night! Grab your flock, your best disco shoes, and let's make some noise! First pitch at 7 PM. Be there or be square! #DiscoTurkeys #Baseball #WinstonSalem #GetFunky
• •Merchandise Ad (Website/Social Media): Why blend in when you were born to stand out? 😎 Rock the official Carolina Disco Turkeys gear and let your freak feather fly! From slick tees to head-turning hats, we've got the swag that screams 'I'm here for a good time AND good baseball!' Shop now - link in bio! #DiscoTurkeysMerch #CoolestFans #ShopDiscoTurkeys
• •Email Newsletter Snippet (promoting season tickets): Ready for a whole summer of unforgettable plays, groovy tunes (sometimes! 😉), and family fun? Lock in your season tickets for the Carolina Disco Turkeys and become an official part of the flock! More baseball, more fun, more disco... turkey! Click here to snag your season pass to the best party in the ballpark! [Link] #DiscoTurkeysSeason #AffordableFun #SummerBaseball
• •Game Day Promotion (Twitter): It's GAME DAY, y'all! 🎉 The Carolina Disco Turkeys are ready to strut their stuff on the diamond. Expect dazzling plays, maybe a rogue disco beat, and definitely a good time. 😉 See you at Couch Ballpark! 📍 #LetsGoTurkeys #CarolinaBaseball #FunTimes
• •"About Us" Refresh (Website snippet): Who are the Carolina Disco Turkeys? We're your hometown summer collegiate baseball team, serving up America's pastime with a side of serious fun and a sprinkle of disco swagger! We believe in thrilling games, family giggles, community spirit, and the undeniable awesomeness of a peacock... a Disco Turkey, that is! Come join the party!