Brand Tone

spirited, stylish, creative, and fun

Brand Values

• •Personal Expression & Style: Believing home should be an expression of personal style.
• •Quality & Craftsmanship: Delivering high-quality, often handcrafted pieces with artisan details and enduring quality.
• •Creativity & On-Trend Design: Incorporating creativity, on-trend designs, patterns, and techniques into their collections.
• •Fun & Playfulness: Believing in having fun with home fashion.
• •Community & Giving Back: Demonstrated through their "Chic & Charitable" initiative supporting their local SPCA.
• •Individuality & Uniqueness: Embracing the idea that "different is beautiful" and that slight irregularities in handcrafted items are part of their charm.
• •Sustainability: Striving to use sustainable dyes.
• •Teamwork & Diversity: Valuing creativity, teamwork, and diversity within their company culture.

Best Practices

• •Embrace "Spirited & Stylish": Infuse copy with enthusiastic and fashion-forward language. Use vivid adjectives and highlight the trendy yet timeless appeal of the products.
• •Highlight "Handcrafted & Unique": Consistently emphasize the artisan quality and the "different is beautiful" aspect of the products. Share the story behind the craftsmanship.
• •Keep it "Fun & Approachable": Maintain a lighthearted and engaging tone. Don't be afraid to inject personality and even a touch of whimsy where appropriate, reflecting the brand's belief in having fun with home fashion.
• •Focus on "Personal Expression": Frame products as tools for customers to express their individuality and create spaces that reflect their personality.
• •Showcase "Values in Action": Weave in mentions of community support (like "Chic & Charitable") and sustainability efforts to reinforce brand values and connect with conscientious consumers.

Social Perception

The general perception appears to be that of a brand offering stylish, unique, and good-quality home decor items. Their commitment to handcrafted details and giving back to the community likely contributes positively to their image. The collaboration with Animal Crossing suggests an effort to be seen as current and engaging with contemporary trends. As a wholesale business, a significant part of their perception is also shaped by their B2B relationships, which focus on providing trendy and quality pieces for retailers.

Copy Examples

• •Headline: Unleash Your Inner Designer. Body: Your home is your canvas. Express every facet of your unique style with our new collection of handcrafted textiles. Because life’s too short for boring bedding. #CarolAndFrank #HomeStyleReimagined
• •Headline: Crafted with Care, Designed for Joy. Body: From vibrant patterns to soothing textures, each carol & frank piece is made with love and an eye for detail. Discover décor that tells your story. #ArtisanHome #QualityTextiles
• •Headline: Get Playful with Pattern! Body: Who says sophisticated can't be fun? Mix, match, and layer our spirited designs to create a space that’s unmistakably you. Let's make home happy! #CarolAndFrankStyle #JoyfulLiving
• •Headline: More Than Just Decor, It's a Statement. Body: We believe in pieces that are as unique as you are. Our handcrafted quilts and pillows celebrate individuality, bringing a touch of artisan charm to your everyday. #DifferentIsBeautiful #HandcraftedHome
• •Headline: Style That Gives Back. Body: Feel good about your décor! With every purchase, you support our "Chic & Charitable" mission, helping animals in need. Style your home, warm your heart. #CarolAndFrankCares #HomeWithAHeart