Brand Tone

warm, personal, enthusiastic, and artisanal

Brand Values

• •Handmade Quality & Craftsmanship
• •Personalization
• •Uniqueness & Exclusivity
• •Customer-centricity & Personal Service
• •Community
• •Sustainability & Belgian Heritage
• •Passion & Dedication

Best Practices

• •Embrace "Caroline's Voice": Write as if Caroline, the passionate founder, is speaking directly to the customer. Use "I" and "my" when appropriate to maintain that personal, "from the maker" feel. Keep the language warm, enthusiastic, and approachable.
• •Highlight the "Handmade" and "Unique" Aspects: Consistently emphasize the craftsmanship, the handmade nature of the core products, the exclusivity of the designs/fabrics, and the detailed embroidery. Use descriptive words that evoke quality and care (e.g., "lovingly stitched," "carefully crafted," "exclusive designs").
• •Foster a Sense of Community and Connection: Address customers as part of a community (e.g., "fellow mamas," "handmade lovers"). Encourage interaction and share customer stories or creations (with permission) to reinforce the personal touch and build relationships.
• •Be Inspirational and Helpful: Beyond just selling, aim to inspire. Share ideas, styling tips (especially for decor or apparel), and the stories behind the creations. Ensure the copy is helpful, clearly explaining personalization options and how to order.
• •Maintain Belgian Roots with International Welcome: While the primary language observed is Dutch, ensure English communications (if used for broader reach) still convey the same warmth and personal touch. Reference the Belgian atelier/origin to add to the brand's unique story and authenticity. Ensure clarity for international customers regarding shipping if applicable.

Social Perception

largely positive. Customers seem to appreciate the unique, personalized, and high-quality handmade products. The personal service and the story behind the brand likely contribute to this positive perception. The brand is seen as a go-to for unique baby gifts and personalized items. The active social media presence, where Caroline shares behind-the-scenes glimpses and customer creations, further fosters a positive and engaged community.

Copy Examples

• •Instagram Post (Image: Beautifully embroidered baby blanket): "Wrap your little one in a story stitched with love. ✨ Each of our handmade blankets features exclusive prints you won't find anywhere else, personally embroidered to make it uniquely theirs. Dreamed and crafted in our Belgian atelier, from our hands to your heart. #CarobHandmade #HandmadeWithLove #PersonalizedBabyGift #BelgianCraftsmanship #UniqueBabyBlanket"
• •Facebook Ad (Targeting: New parents/parents-to-be): "Welcome your little miracle with something truly special. At Carob Handmade, Caroline lovingly creates and embroiders unique baby essentials, from cozy nests to the softest playsuits. Discover gifts as unique as your baby. Visit our webshop or our store in Merchtem! #NewBaby #HandmadeBabyClothes #PersonalizedGifts #SupportSmallBusiness #MadeInBelgium"
• •Website Banner (Homepage): "Crafted by Heart, Designed for Your Little One. Discover unique, handmade treasures by Caroline Boogaerts. Personalized embroidery, exclusive fabrics, and a touch of Belgian charm in every stitch. [Shop Now]"
• •Product Description (for a personalized 'Mama Sweater'): "Wear your heart on your sleeve, Mama! 💕 Our beloved Mama Sweaters are more than just cozy; they're a warm embrace, personalized with the names that mean the world to you. Designed and embroidered with passion by Caroline, because every mom deserves a unique piece that tells her story. #MamaStyle #PersonalizedSweater #GiftForHer #CarobHandmade #ProudMama"
• •Newsletter Snippet: "Hello fellow handmade lovers! 👋 Caroline here, with fresh inspiration straight from the Carob Handmade atelier! This week, I'm so excited to share [mention a new product/fabric/customer story]. Remember, each piece is crafted with passion, ready to be personalized just for you. Let's create something beautiful together! [Link to new items]"