Brand Tone

Helpful & Supportive, Friendly & Approachable, Enthusiastic & Fun-loving, Value-Oriented & Practical

Brand Values

• •Customer Focus & Excellent Service
• •Affordability & Value
• •Helpfulness & Resourcefulness
• •Family & Community
• •Fun & Joy
• •Reliability & Trust

Best Practices

• •Always Be Helpful: Frame copy around solving the event planner's problems, whether it's saving money, time, or providing inspiration. Use a supportive and encouraging tone.
• •Keep it Friendly and Approachable: Use clear, simple language. Avoid jargon. Write as if you're talking to a fellow volunteer or a friend planning an event. Incorporate their family-business origin story where appropriate to build connection.
• •Emphasize Value & Affordability Clearly: Don't shy away from highlighting low prices, bulk savings, and free resources. Make it easy for customers to see how they are saving.
• •Inject Enthusiasm and Fun: Use positive, energetic language. Incorporate playful elements or emojis where appropriate (especially on social media) to reflect the joy of carnivals.
• •Be Solution-Oriented: Focus on how Carnival Savers makes the planning process easier and the event more successful. Offer practical advice, checklists, and easy-to-follow instructions.

Social Perception

Positive, Reliable, Resourceful, Budget-Friendly

Copy Examples

• •Headline: "Planning a School Carnival? We Make the Fun Affordable!" Body: "Stop stressing over your budget! At Carnival Savers, we've got all the awesome prizes, easy games, and fun supplies you need to throw an unforgettable carnival without breaking the bank. Get expert tips and kid-tested favorites, all backed by our friendly service. Let's make some memories!" Call to Action: "Shop Budget-Friendly Carnival Supplies Now!"
• •Headline: "Your Secret Weapon for a Sold-Out Fall Festival!" Body: "Shhh... want to know how to make your fall festival the talk of the town? Carnival Savers offers unique game ideas (for FREE!), bulk prizes that kids adore, and all the decorations to bring your vision to life. We're your partners in fun, from setup to smiles!" Call to Action: "Discover Fall Festival Ideas & Savings!"
• •Headline: "Tiny Toys, BIG Smiles! Prizes Starting at Just Pennies!" Body: "Who says fun has to be expensive? Our huge selection of carnival prizes starts at just a few cents each, perfect for delighting every little winner at your church event or community fair. Plus, get free game ideas to match your budget and theme!" Call to Action: "Find Perfect Prizes for Every Price Point!"
• •Headline: "DIY Carnival Games That Wow (And Don't Drain Your Wallet!)" Body: "Unleash your creativity without emptying your pockets! CarnivalSavers.com is packed with free, step-by-step guides for DIY carnival games that are easy to make and super fun to play. From classic ring toss to new, exciting challenges, we help you build the fun from the ground up." Call to Action: "Get Your Free DIY Game Guides!"
• •Headline: "We're More Than Just Supplies – We're Your Carnival Cheerleaders!" Body: "As a family-owned business started by a carnival-loving mom, we know what it takes to plan a successful event. That's why we offer not just great products at low prices, but also the friendly support and expert advice you need. Questions? Ideas? We're here to help you save!" Call to Action: "Visit Our Blog for Tips & Tricks!"