Brand Tone

Helpful, Informative, Trustworthy, and Passionate

Brand Values

• •Expertise & Quality
• •Passion for Plants
• •Education & Community
• •Sustainability & Conservation
• •Customer Focus

Best Practices

• •Maintain a helpful and informative tone in all communications.
• •Emphasize the expertise and quality of plants and knowledge provided.
• •Showcase passion for carnivorous plants and their unique care requirements.
• •Share educational content and engage with the plant community actively.
• •Highlight commitment to sustainability and conservation through responsible resource use.

Social Perception

Carniflor is perceived as a specialist niche supplier of high-quality carnivorous plants, a knowledgeable resource for plant care, and a trustworthy member of the hobbyist community.

Copy Examples

• •"Fast delivery in good packaging. The best catcher!" (Review for Pinguicula agnata)
• •"Very beautiful plants! Fast delivery, strong plant in economical but robust packaging, gladly again." (Review for Pinguicula jaumavensis)
• •"Everything great, good communication and fast shipping :)" (Review for substrate)
• •"Hey there, I hope you are fine!" (Forum greeting)
• •"Ciao!" (YouTube sign-off)