Brand Tone

Traditional, expert, and friendly. The language is approachable and customer-focused, aiming to build trust and offer a pleasant experience, as exemplified by phrases like "Welcome to your home!" and "We invite you to get to know us and enjoy the experience of exquisite meat and a great smile!"

Brand Values

• •Quality
• •Tradition
• •Customer Satisfaction
• •Professionalism and Craftsmanship

Best Practices

• •Always emphasize tradition and expertise by mentioning years of experience, the family nature of the business, or the artisanal process in all communications.
• •Use a warm and personal tone, addressing customers directly with phrases like "your home" or "we invite you," to build a friendly and trustworthy relationship.
• •Consistently highlight product origin and quality, mentioning premium sources like Avilean veal or Riaza lamb to justify quality and price point.
• •Educate and advise customers by creating content that offers value beyond selling, such as cooking tips, pairing suggestions, or explanations of different meat cuts, positioning the brand as a knowledgeable expert.
• •Maintain visual consistency across all platforms, ensuring photos and videos are clean, professional, and appetizing, reflecting the freshness and quality of the products.

Social Perception

A high-quality, trustworthy, and traditional butcher shop. Customers perceive exceptional product quality, excellent service, and surprising value, leading to confidence in purchases and viewing the brand as a reliable source for premium meat products.

Copy Examples

• •Tradition is served. Over 25 years of passion and craft go into every cut. Experience the authentic flavor that only true artisans can offer. #Butchery #ArtisanalMeat #Quality
• •The quality of our counter, now at your door. We hand-select and prepare your order with the same care as if you were here. #OnlineButcher #HomeDelivery #FreshMeat
• •Planning a special meal? Our Riaza lamb is the perfect choice. Tender, flavorful, and traditionally raised. Order now and get a special discount this week. #Lamb #SpecialOffer #Gourmet
• •Our star creation. Made with tender Avilean veal, premium Serrano ham, and melting cheese. A delicacy crafted with the experience of master butchers. Ready to cook and enjoy. #Cachopo #Handmade #ReadyToEat
• •Hi everyone, and welcome back to our channel! Today, we want to show you what makes our Avilean veal so special. It all starts with tradition, quality, and a love for what we do. Let's get started! #ButcherLife #Veal #HowTo