Brand Tone

Expert & Passionate, Traditional & Authentic, Friendly & Engaging, Quality-Conscious & Trustworthy

Brand Values

• •Quality: "La qualità al primo posto" (Quality first) and "massima priorità ALLA QUALITA" (maximum priority to quality) are explicitly stated. This includes freshness, superior sourcing from the best regional farmers, and offering natural products.
• •Tradition & Heritage: "Da oltre tre generazioni, la nostra famiglia si impegna a offrire solo il meglio" (For over three generations, our family has been committed to offering only the best). The art of butchery is passed down from father to son since 1990.
• •Authenticity & Local Sourcing: Commitment to meats from local farms ("allevamenti nostrani") in the Murge area and offering local specialties.
• •Customer Satisfaction: "La nostra missione è quella di soddisfare ogni esigenza dei nostri clienti." (Our mission is to satisfy every need of our customers).
• •Innovation (within tradition): While rooted in tradition, they present meats in "alternative and original" ways and utilize modern platforms like TikTok and online sales with 24/48h delivery.

Best Practices

• •Anchor in Heritage, Speak with Passion: Always weave in the story of tradition, family, and generations of expertise, but deliver it with genuine enthusiasm for the craft and products.
• •Educate with Authority, Engage with Warmth: Share knowledge about cuts, sourcing, and preparation (expert), but maintain a friendly, approachable, and even humorous style (especially on platforms like TikTok) to connect with customers.
• •Highlight "Local" and "Quality" Consistently: These are core values. Ensure that phrases like "locally sourced," "Puglian specialties," "never frozen," "highest quality," and "artisan" are recurrent keywords across all communications.
• •Balance Tradition with Modern Convenience: While celebrating history, also emphasize modern aspects like easy online ordering, fast nationwide shipping, and innovative product presentations.
• •Visuals and Text Must Align: Ensure that the imagery and videos used (e.g., high-quality product shots, engaging TikToks) are supported by copy that reflects the same level of quality, expertise, and approachability. The visual of an award-winning butcher should be matched by confident, knowledgeable text.

Social Perception

High-Quality Provider, Knowledgeable & Skilled, Community-Oriented (locally), Modern & Accessible (nationally), Engaging & Approachable

Copy Examples

• •Headline (Website/Social Media): Experience Puglian Tradition in Every Bite. Three Generations of Butchers, Delivering Unmatched Quality Straight to Your Table. #MacelleriaCamassa #NeverFrozen
• •Instagram Caption (for a picture of "bombette"): Puglia's heart, rolled and ready! ❤️ Our famous bombette, handcrafted with locally sourced pork and generations of passion. Taste the tradition! Order yours online – link in bio! 🚚 #BombettePugliesi #CarniCamassa #ItalianFood #ArtisanButcher
• •TikTok Video Idea/Script Snippet: (Showcasing a butcher expertly preparing a cut) This isn't just meat, it's an art form! 🎨 Francesco, our award-winning butcher, ensuring every cut is perfect. Quality you can see and taste! What shall we prepare for you today? 👇 #ButcherLife #QualityMeat #MacelleriaCamassaPietro #FoodTikTok
• •Facebook Post (Community Focus): From the lush pastures of Murgia to our shop in Grottaglie, and now to your home anywhere in Italy! 🇮🇹 We're proud to bring you the freshest, locally-raised meats. Support local, taste the difference. Visit us or shop online! #SupportLocal #PugliaFood #TraditionAndQuality #MacelleriaCamassa
• •Promotional Email Subject: Taste the Craft: Award-Winning Meats & Puglian Specialties Await! Body Snippet: For over three generations, Macelleria Camassa Pietro has been synonymous with the finest Italian meats. Discover the quality that earned our own Francesco a place among the world's best butchers. Fresh, never frozen, and delivered in 24/48h.