Brand Tone

Inspirational, Mindful, and Elegant

Brand Values

• •Creativity & Self-Expression
• •Consciousness & Well-being
• •Adventure & Curiosity
• •Sustainability & Responsibility
• •Connection & Community

Best Practices

• •Lead with Purpose, Not Just Product: Always frame the notebooks as tools for a richer life. Instead of saying "High-quality notebook," say "A space to connect with your thoughts." The focus should be on the *benefit* (mindfulness, creativity, memory) before the *feature* (paper quality, binding).
• •Use Evocative and Sensory Language: Incorporate words that evoke feelings of elegance, calm, and inspiration. Phrases like "conscious stationery," "joyful escapade," "savor the moment," and "curious souls" align perfectly with the brand's tone and should be used consistently.
• •Weave the Founder's Story into the Narrative: The brand's origin is a powerful asset. Reference the spirit of "partir en goguette" and the founder’s journey of adventure and self-discovery to add authenticity and reinforce the value of living a full, documented life.
• •Emphasize Ethical Production in a Premium Context: Always mention the eco-responsible aspects (recycled/FSC paper, Imprim'Vert printer) not as a standalone, dry fact, but as part of the commitment to quality and consciousness. Example: "Elegantly crafted from high-quality, sustainable materials, because your ideas deserve a conscious home."
• •Maintain a Consistent Voice Across All Platforms: Whether writing an Instagram caption, a product description, or an event invitation, the tone must remain consistent: inspirational, mindful, and elegant. Create a simple brand voice guide with key phrases and forbidden words to ensure all communications, including customer service responses, reflect the same core identity.

Social Perception

premium, authentic, and purpose-driven brand

Copy Examples

• •Your Daily Pause for Thought. In the rush of the everyday, find a moment for what truly matters. Our L'Essentiel notebook is more than just paper; it's a space to capture your thoughts, dreams, and quiet moments of clarity. Crafted with a durable canvas cover and smooth, certified paper, it's the elegant companion for your daily journey. #CarnetsGoguette #MindfulJournaling #ConsciousLiving
• •The Notebook for Every Chapter of Your Life. From documenting your greatest adventures to exploring your inner world, discover our collection of consciously crafted, themed notebooks. Made in Europe with 100% recycled paper.
• •Your life is a story. Are you writing it down? Carnets Goguette offers beautifully designed, eco-friendly notebooks to help you celebrate and record every precious moment. Whether it's a new beginning, a grand adventure, or your family's legacy, we have the perfect journal for you. Tell Your Story. Shop The Collection
• •La Grande Aventure - The Travel Journal for Curious Souls Designed for dreamers, explorers, and adventurers. La Grande Aventure is your dedicated partner for every journey. With guided sections to plan your trip, space to chronicle your daily experiences, and prompts to inspire reflection, you'll create a keepsake that lasts a lifetime. Its robust A5 format and premium paper are ready for any adventure you are. Pack your bag, grab your pen, and let the story begin.
• •Inside: Inspiration for Your Next Chapter ✨