Brand Tone

reliable, quality-focused, and approachable

Brand Values

• •Quality
• •Variety/Selection
• •Convenience
• •Customer Service/Trust
• •Tradition/Expertise

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (reliable, quality-focused, approachable), key messaging points, preferred terminology (e.g., "premium cuts," "freshly prepared" vs. more casual slang), and a "do's and don'ts" list for language.
• •Focus on "Quality" and "Freshness": Consistently use words and phrases that reinforce these core values. Instead of just "meat," use "premium meats," "select cuts," "freshly sourced," " expertly prepared."
• •Be Informative and Helpful: Provide clear product descriptions, cooking suggestions (if applicable), and transparent information about sourcing or preparation (where it adds value). This builds trust and positions the brand as knowledgeable.
• •Maintain a Friendly and Accessible Approach: Even when discussing premium products, the language should be welcoming. Avoid overly technical jargon unless clearly explained. The goal is to be the trusted neighborhood butcher, but online.
• •Ensure Consistency Across All Channels: Whether it's the website copy, product descriptions, email newsletters, or future social media posts, the tone and core messages should remain consistent to build a unified brand identity. Regularly review content to ensure it aligns with the established voice.

Social Perception

Customers likely perceive it as a convenient online option for purchasing a variety of meats. The association with "Perdizes" (a well-regarded neighborhood in São Paulo) could lend it an image of higher quality or trustworthiness for those familiar with the area. The broader market for online meat delivery is growing, with customers seeking quality, convenience, and reliability.

Copy Examples

• •Headline (Website Banner): "Your Trusted Source for Premium Meats in Perdizes. Quality and Freshness, Delivered."
• •Product Description (Picanha Angus Selection): "Indulge in the rich flavor and tenderness of our Picanha Angus Selection. Hand-picked for an unforgettable barbecue experience. Order yours today and taste the difference!"
• •Social Media Post (Instagram/Facebook - if activated): "Weekend barbecue plans? We've got you covered! From succulent Picanha to our artisanal sausages, find everything you need for a delicious gathering at carnesperdizes.com.br. Link in bio! #CarnesPerdizes #ChurrascoPerfeito #QualidadeEmCarnes #DeliveryCarnesSP"
• •Email Subject Line (for a promotion): "Fresh Cuts Just In! Explore Our Weekly Specials at Carnes Perdizes."
• •About Us Snippet (Website): "At Carnes Perdizes, we're passionate about bringing the best quality meats directly to your table. With a wide selection of cuts and our own homemade preparations, we're your neighborhood butcher, now online. Experience the convenience and taste the tradition."