Brand Tone

authentic, transparent, and passionate

Brand Values

• •Authenticity & Genuineness: Offering "healthy and genuine products" with a taste of the past. This is reflected in their name itself.
• •Transparency: Openness about their production chain, from farm to consumer. They state, "We have no secrets!"
• •Sustainability & Environmental Responsibility: Commitment to "zero-impact meat," reducing CO2 emissions through initiatives like photovoltaic panels, reforestation, and efficient water use.
• •Animal Welfare: Prioritizing ethical farming practices and ensuring animals are raised with respect for their natural times.
• •Family & Tradition: Highlighting their roots as a family-run business spanning generations and collaborating with other family-run farms.
• •Quality: Providing high-quality meat, often contrasted with mass-produced alternatives.
• •Customer Focus & Trust: Aiming to build a sincere relationship of trust with customers by directly connecting them with breeders.
• •Innovation: Seeking to improve the meat supply chain through technology and best practices.

Best Practices

• •Emphasize Heritage and Family: Regularly incorporate stories about the family farm, the generations of experience, and the collaboration with other family-run businesses. This reinforces authenticity and tradition.
• •Be Open and Educational: Clearly explain the "zero-impact" initiatives, animal welfare practices, and the benefits of their direct-to-consumer model. Use straightforward language to build trust through transparency.
• •Use Passionate and Evocative Language: Convey the love for farming, the dedication to quality, and the commitment to sustainability. Words like "genuine," "passion," "tradition," "care," and "respect" should feature prominently.
• •Focus on the "Farm-to-Table" Experience: Highlight the direct link between the farm and the consumer, emphasizing freshness, quality, and the story behind the food.
• •Show, Don't Just Tell: Use visuals (especially on social media) and descriptive language that paints a picture of the farm, the animals, and the traditional methods, backing up claims of quality and ethical practices.

Social Perception

Carne Genuina is generally perceived positively by customers as a provider of high-quality, "zero-impact" meat with a strong focus on sustainability and animal welfare. Their direct-to-consumer model and connection with family farms resonate with consumers looking for transparency and authenticity. They are recognized as pioneers in selling meat online in Italy.

Copy Examples

• •Headline: From Our Family Farm, To Your Family Table. Body: Experience the true taste of Italy with Carne Genuina. For generations, we've poured our passion into raising cattle the right way – with respect for the land and a commitment to zero-impact farming. Taste the difference tradition makes.
• •Headline: Know Your Farmer, Know Your Food. Body: At Carne Genuina, we believe in complete transparency. We're proud to connect you directly with the dedicated family farms that raise our exceptional meat. No secrets, just honest quality and sustainable practices you can trust.
• •Headline: More Than Just Meat: It's a Commitment to a Better Future. Body: Choosing Carne Genuina means choosing meat that’s not only delicious but also ethically and environmentally responsible. We’re pioneering zero-impact farming because we believe in a healthier planet and a more genuine way of eating. Join us in making a difference, one incredible meal at a time.
• •Headline: The Authentic Flavors You Remember, Delivered. Body: Rediscover the rich, genuine taste of traditionally raised Italian meat. Our online butchery brings the finest cuts, cared for with passion and sustainable methods, directly to your door. It's quality you can see, taste, and feel good about.
• •Headline: Our Promise: Zero Impact, 100% Italian Goodness. Body: We're not just farmers; we're stewards of the land. Carne Genuina is dedicated to providing premium Italian meat while actively working to offset our environmental footprint. Enjoy exceptional taste backed by a deep commitment to animal welfare and a sustainable future for all.