Brand Tone

Artistic & Elegant, Passionate & Personal, Artisanal & Meticulous, Exclusive & Feminine

Brand Values

• •Craftsmanship & Tradition
• •Artistic Expression & Uniqueness
• •Quality & Exclusivity
• •Elegance & Femininity
• •Heritage & Innovation

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently highlight the meticulous, by-hand creation process and the artistic skill involved. Use terms like "handcrafted," "artisan-made," "meticulously woven," "artist's touch."
• •Tell the Story: Weave in the narrative of heritage, inspiration (e.g., family, nature, art, architecture), and Carmen Dauta's personal journey as an artist and architect. This adds depth and emotional connection.
• •Focus on Elegance and Exclusivity: Use sophisticated and evocative language. Words like "exquisite," "timeless," "unique," "exclusive," "discerning," "refined," and "elegant" should be staples.
• •Detail the Materials and Technique: Mention the quality of materials (e.g., "finest silk threads," "genuine Swarovski crystals," "sterling silver," "gold-plated," "semi-precious gemstones") and briefly explain the uniqueness of the frivolité/tatting technique when appropriate.
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description, an Instagram caption, or an "About Us" page, the tone should always reflect the core values of artistry, elegance, passion, and meticulous craftsmanship. Adapt the length and style to the platform but not the essence of the brand's voice.

Social Perception

CarmenDauta is perceived as a niche brand specializing in high-quality, artistic, handmade jewelry, recognized for its use of the frivolité technique and its connection to the Canary Islands. The association with an architect-turned-artisan adds a layer of design credibility and unique perspective. The brand appears to be respected within local artisan and entrepreneurial communities.

Copy Examples

• •CarmenDauta: Where Art Meets Adornment. Discover jewelry that transcends trends. Each CarmenDauta piece is a meticulously handcrafted treasure, born from ancient frivolité techniques and an architect's vision. Wear not just an accessory, but a story.
• •The Whisper of Silk, The Sparkle of Crystal. Experience the delicate intricacy of CarmenDauta. Our latest collection weaves together the finest silk threads with the brilliance of Swarovski, creating timeless elegance for the discerning woman. Handmade in Spain, designed for you.
• •More Than Jewelry. It's a Legacy. Inspired by generations of artisans, CarmenDauta brings a cherished family tradition to life. Each knot, each bead, is a testament to a passion for craftsmanship and a commitment to unique, feminine beauty.
• •Unveil Your Inner Artist. Let your style speak volumes with CarmenDauta's author jewelry. Designed by artist and architect Carmen Dauta, these exclusive pieces are for women who are confident, elegant, and appreciate the soul of handmade artistry.
• •The Art of Frivolité, Reimagined. CarmenDauta masterfully blends traditional frivolité with contemporary design. Our exquisite earrings, necklaces, and bracelets are light as a feather, yet make a statement of profound elegance and exclusivity.