Brand Tone

Professional, Supportive, Passionate, and Transformative

Brand Values

• •Quality Education & Expertise
• •Student Success & Transformation
• •Accessibility & Flexibility
• •Passion & Dedication
• •Practical Application

Best Practices

• •Consistently reference Carmelle's awards, years of experience, and the accreditation of the courses to build trust.
• •Highlight the brand's dedication to student success through testimonials and success stories.
• •Emphasize the practical, hands-on skills and industry insights provided by the courses.
• •Use supportive and encouraging language to foster a sense of community and shared passion.
• •Incorporate CTAs that inspire action and highlight the transformative potential of the courses.

Social Perception

Credible, life-changing, career-advancing, supportive, and high-quality makeup education provider.

Copy Examples

• •Turn your makeup dreams into reality.
• •Become the Artist you want to be!
• •Start your journey today!
• •Enroll Now & Become the MUA You've Always Dreamed Of!
• •Our award-winning approach ensures you learn from the best to become your best.