Tono de Marca

Elegant, nurturing, and traditional, combining sophisticated warmth with tender, affectionate language, and a focus on classic, timeless styles.

Valores de Marca

• •Quality and Craftsmanship
• •Timeless Elegance
• •Celebration of Childhood
• •Exclusivity

Mejores Prácticas

• •Use Elegant and Emotive Language: Consistently use words like "timeless," "elegant," "cherished," "soft," and "beautiful." The language should evoke a feeling of warmth, luxury, and affection.
• •Tell a Story: Frame products within the context of life's milestones. Talk about "first outfits," "special occasions," and "creating memories." This connects the clothing to the emotional experience of parenthood.
• •Highlight the Origin and Quality: Always mention the Spanish origin and the superior quality of the materials (e.g., "finest cotton," "delicate knitwear," "handcrafted details"). This reinforces your core brand values of quality and craftsmanship.
• •Maintain Visual Consistency: Ensure all photography and videography align with the brand's soft, elegant, and warm aesthetic. The visuals are as important as the text in conveying the brand's tone.
• •Engage with a Nurturing Voice: When responding to comments and messages, maintain the brand's warm and caring tone. Address customers politely and affectionately, reinforcing the idea that you are a caring, boutique-style brand.

Percepción Social

Perceived as a high-end, trustworthy boutique for beautiful children's clothing. It is seen as a specialized curator, a place to find something special and of high quality, particularly for gifts or significant occasions, enhanced by its association with established, quality Spanish brands.

Ejemplos de Copy

• •Wrapped in warmth, dressed in love. Our new knit romper from Paz Rodríguez is crafted from the softest hypoallergenic materials, perfect for your baby’s delicate skin. Discover timeless Spanish elegance for their first precious moments. #CarlottaBebe #ModaEspañola #RopaDeBebe #HechoConAmor
• •The Art of Dressing Beautifully. Explore the new collection from Martín Aranda—where timeless design and exceptional quality come together to celebrate your baby's journey.
• •From their first smile to their first steps, every moment is a treasure. Dress them in the elegance and comfort they deserve. Carlotta Bebe brings you the finest selection of Spanish baby fashion, curated with love for you and your little one. Shop our collection today.
• •We believe a baby's first gown is more than just clothing. It’s the beginning of a story, a keepsake to be treasured for years. At Carlotta Bebe, we carefully select each piece, imagining the special moments it will be a part of. Find the perfect ceremonial outfit that your family will remember forever.
• •Unique outfits for your unique little one! ✨ Which one is your favorite? 1, 2, or 3? Let us know! 👇 #RopaLindaParaBebe #ModaEspañola #BabyFashion #Puebla