Brand Tone

sophisticated, minimalist, and poetic

Brand Values

• •Artistry and Craftsmanship
• •Quality and Purity
• •Minimalism and Simplicity
• •Exclusivity and Patience
• •Collaboration

Best Practices

• •Lead with Emotion, Support with Detail: Begin with the feeling, the story, or the artistic inspiration. Then, provide the fragrance notes as supporting details. Frame scents as an "olfactive representation" or a "tribute" to an idea.
• •Emphasize the 'Why' Behind the Brand: Consistently reiterate the core values of craftsmanship, patience, and honoring the creator. Phrases like "no deadlines, no compromises" and "pure dedication to the craft" are powerful and should be used across platforms.
• •Use Sensory and Evocative Language: Go beyond simple descriptions. Use words that evoke texture, light, and emotion, such as "luminous," "sensual," "introspective," "crisp," and "comforting."
• •Maintain an Exclusive and Artistic Tone: Use language that suggests an invitation to a unique experience, such as "discover," "unveil," and "explore." This reinforces the brand's positioning as a niche, luxury house rather than a mass-market product.
• •Tell the Story of Creation: Highlight the collaborative process with perfumers like Antoine Lie and the time invested in each fragrance (e.g., "two years of intensive development"). This narrative of dedication and artistry is a key differentiator.

Social Perception

The brand is seen as a rebellious and extraordinary newcomer in the perfume world. It appeals to consumers seeking unique, high-quality fragrances that deviate from mainstream offerings.

Copy Examples

• •The architecture of scent. Discover Clary Fig, a luminous interpretation of a sun-drenched memory. #CarlKlingParfums #ScentAsArt
• •An Invitation to the Essence of Night: Discover Fig Nuit
• •More than a fragrance, it is the shadow of a memory. Fig Nuit unfolds with the dark, ripe essence of the fig, wrapped in powdery iris and a whisper of milk. An intimate, mysterious composition for the senses.
• •Tired of the noise? Our fragrances are born from silence and dedication. No deadlines, no compromises. Just pure artistry. Discover the world of CARL KLING PARFUMS.
• •Scandinavian Minimalism. Avant-Garde Artistry. Your Story, Told in Scent.