Brand Tone

Enthusiastic and Passionate, Friendly and Welcoming, Humorous and Witty, Authentic and Genuine, Community-Focused, Knowledgeable and In-depth

Brand Values

• •Community
• •Quality
• •Passion
• •Fun and Enjoyment
• •Authenticity
• •Generosity/Social Responsibility
• •Engagement

Best Practices

• •Embrace the "Hey Brother!" Voice: Start communications in a friendly, familiar way that echoes the YouTube channel's greeting. Keep the language enthusiastic, approachable, and inclusive.
• •Infuse Fandom References Naturally: Weave in nods to popular culture (Disney, Pixar, Harry Potter, Star Wars, Marvel) where appropriate, but ensure it feels authentic and not forced. This resonates with the core audience.
• •Prioritize Community Interaction: Actively engage with comments and messages. Ask questions, run polls, and foster discussions, mirroring the interactive nature of the Super Carlin Brothers' content.
• •Maintain Authenticity and Transparency: Let the genuine passion for the products and the community shine through. If there are updates or news (like the name change from Carlin Brothers Coffee to Carlin Brothers Mercantile), explain the 'why' to the audience.
• •Balance Fun with Professionalism: While the tone is largely informal and humorous, ensure that essential information (product details, shipping, customer service) is clear, concise, and professional. Quality and customer satisfaction remain paramount.

Social Perception

Trustworthy and Likeable, High Quality, Community-Oriented, Fun and Engaging, Supportive of Good Causes, Reliable

Copy Examples

• •Fuel your next theory-crafting session! Our [New Blend Name] is ethically sourced and roasted to perfection, delivering [flavor notes, e.g., bold chocolate and a hint of magic]. It's the perfect potion to kickstart your day or power through that next rewatch. What mysteries will you uncover? #CarlinBrothersCoffee #BrewYourFandom
• •Light the way to your favorite world! Our [Candle Name] candle doesn't just smell amazing with its [scent description] – it's a beacon for all [Fandom Name] fans. Perfect for setting the mood during your next movie marathon or deep-dive discussion. What does it smell like to you? #CarlinBrothersMercantile #FandomCandles #[FandomHashtag]
• •Hey Brother! 👋 What's brewing in your corner of the fandom today? Whether you're sipping our coffee, repping a new tee, or just diving deep into the latest theories, we're stoked to have you in the community. Thanks for making this the best little mercantile in the galaxy (or wizarding world, or... you get it!). #SuperCarlinBrothers #CommunityLove #CarlinBrothersMercantile
• •Hold onto your wands/lightsabers/infinity stones! We've just dropped [New Product Line/Sale Details] over at Carlin Brothers Mercantile! 🎉 Stock up on your favorites or discover something new to celebrate your fandom. Because being a nerd is awesome, and so is good [coffee/merch]! Link in bio! #NewMerch #FandomFuel #Sale
• •Did you know every cup of Carlin Brothers Coffee and every piece of merch you snag helps us give back? A portion of all sales goes directly to supporting [Food Bank Name/Cause]. So you're not just getting awesome stuff, you're helping make a real difference. Thank you for being part of our amazing community and helping us spread some good! ❤️ #GivingBack #CommunitySupport #CarlinFAM