Brand Tone

Fun and Playful, Friendly and Approachable, Quirky and Unique, Feminine/Girly (but inclusive), Confident and Bold

Brand Values

• •Self-Expression and Personalization
• •Fun and Joy
• •Individuality
• •Quality (Patented Design)
• •Community

Best Practices

• •Embrace the Fun: Always inject a sense of playfulness and lightheartedness into your language. Use exclamation points where appropriate and don't be afraid of a little whimsy.
• •Speak to Individuality: Frame the products as tools for self-expression and making a personal statement. Use words like "unique," "your own," "stand out."
• •Focus on the "Smile Factor": Continuously reiterate the joy and positive reactions the products bring to both the owner and those who see the car.
• •Keep it Light and Conversational: Avoid overly technical jargon or a very formal tone. Write as if you're chatting with a fun, stylish friend.
• •Use Engaging and Visual Language: Words like "dazzle," "sparkle," "glam," "flirty," and "fabulous" align well with the product's visual and emotional appeal. Highlight the "head-turning" nature of the accessories.

Social Perception

Polarizing but Popular, Attention-Grabbing and Conversation Starter, Seen as a Fun, Novelty Item, Associated with Femininity, Generally Positive Customer Experience

Copy Examples

• •Headline: Don't Just Drive. Dazzle! Body: Give your ride the personality it deserves with the Original CarLashes®. Get ready for smiles, waves, and a whole lot more fun on the road! #MilesOfSmiles
• •Headline: Warning: May Cause Spontaneous Compliments. Body: Turn heads and lift spirits wherever you go. CarLashes® aren't just an accessory; they're an attitude. Dare to be fabulous?
• •Headline: Your Car Called. It Wants Some Bling. Body: Who says cars can't have a little glam session? With our easy-to-apply CarLashes® and Crystal Eyeliner, your four-wheeled friend will be the talk of the town!
• •Headline: Life's Too Short for Boring Cars. Body: Unleash your car's inner diva! Choose from classic black, playful pink, or dazzling chrome CarLashes® and let your personality shine on every street.
• •Headline: Join the Flirtiest Convoy in Town! Body: Become part of the CarLashes® #MilesOfSmiles Movement. It's more than just lashes; it's about spreading joy, one wink at a time. Tag a friend whose car needs this!