Brand Tone

Artistic, Personal, and Appreciative

Brand Values

• •Handmade Craftsmanship & Quality: Each piece is hand crafted, great care in choosing the best quality materials, no two pieces are alike.
• •Uniqueness & Individuality: One of a kind, unique designs, embrace the beauty of individuality. Her collections like Geometría, Anthos, and constellation necklaces highlight distinct inspirations.
• •Meaning & Connection: Meaningful jewelry, inspired by you, creating pieces with personal significance like custom constellations or memorial jewelry. Her personal story also fosters a connection with her audience.
• •Artistic Expression & Creativity: My work is rooted in experimentation, I love working with resin, because it's not limiting. I can experiment with colors, inlay or ombré effects. It is almost like painting.
• •Customer Focus & Personal Service: I love hearing from my customers. Feel free to reach out with any special requests or to place a custom order, Exceptional customer service, Speedy replies.

Best Practices

• •Always Emphasize 'Handmade' and 'Artistic': Use words like handcrafted, artisan, studio-made, one-of-a-kind, unique design, artful, and experimental to reinforce the core of the brand.
• •Share the Story & Inspiration: Continue to weave in Carla's personal journey, inspirations (nature, heritage, architecture, resin experimentation), and the why behind her creations. This builds connection and authenticity.
• •Maintain a Warm, Personal, and Appreciative Voice: Address customers directly when possible (e.g., Inspired By You). Use welcoming and grateful language in communications, captions, and responses. Showcasing the honor in creating pieces (like memorials) reinforces this.
• •Highlight Uniqueness and Customization: Regularly remind the audience that many pieces are unique or can be customized. This caters to the desire for individuality and personal meaning.
• •Show, Don't Just Tell, the Quality and Care: Use high-quality visuals of the jewelry. In written copy, detail the care taken with materials (e.g., non-toxic jeweler's resin, best quality materials) and the meticulous process, reinforcing the value and craftsmanship.

Social Perception

Customers and the public perceive Carla De La Cruz Jewelry as a brand that offers unique, beautiful, high-quality, handmade artisan jewelry. Carla herself is seen as talented, responsive, and dedicated to her craft and customers. There is a strong appreciation for the personal touch, the ability to customize pieces, and the meaningful stories behind the collections (e.g., nature, heritage, constellations). The jewelry is often described as magical, stunning, and something to be treasured. The brand successfully conveys a sense of artistry and personal connection, setting it apart from mass-produced items.

Copy Examples

• •Discover whispers of the wild, captured in resin and metal. Our new 'Terra' collection is an ode to the earth's quiet beauty, each piece handcrafted in our Los Angeles studio to be as unique as the landscape that inspired it. Wear a piece of art, feel the connection.
• •Chart your own course. ✨ Our beloved constellation necklaces are more than just an accessory; they're a personal story, meticulously handcrafted just for you. From hand-cast frames to swirling resin skies, each detail is infused with care and a touch of celestial magic. Find your sign, or let's create a custom constellation that speaks to your soul.
• •Truly yours, and only yours. This [Name of Piece, e.g., Azure Swirl Resin Cuff] is a singular creation, born from a moment of inspiration and the dance of hand-mixed pigments. No molds, no replicas. Just pure, unrepeatable artistry for the individual who values the beauty of the unique.
• •Let's create something meaningful, together. Whether it's a tribute to a cherished memory, a celebration of a personal milestone, or a dream design you've always envisioned, I'm here to bring your unique jewelry story to life. Reach out, and let's begin the journey of crafting a piece that's uniquely yours.
• •From my heart to your hands. I'm Carla, and I pour my love for art, nature, and personal stories into every piece of jewelry I create in my LA studio. Inspired by the vibrant traditions of Greece and Mexico, and the unique beauty of you. Explore meaningful, handcrafted treasures designed to be cherished.