Brand Tone

Friendly and Approachable, Professional and Reliable, Modern and Dynamic, Customer-centric and Flexible, Enthusiastic and Passionate

Brand Values

• •Customer Satisfaction
• •Quality and High Standards
• •Flexibility
• •Fairness (Value for Money)
• •Simplicity/Ease of Use
• •Trust and Reliability

Best Practices

• •Use "You" Consistently (and Informally where appropriate): Continue addressing the customer directly using "Du" (or its English equivalent "you" in a friendly, approachable manner) in German communications, and maintain a similar direct, customer-focused tone in English or other languages. This builds rapport.
• •Highlight Solutions and Benefits, Not Just Features: Focus on how Carisma solves the customer's mobility problems or enhances their experiences (e.g., "ensuring your mobility," "fulfilling your individual wishes," "making life less complicated").
• •Emphasize Quality and Reliability with Specifics (where possible): Instead of just saying "good cars," mention "newish," "well-maintained," or specific brands/types of vehicles suitable for certain needs, reinforcing the promise of quality.
• •Maintain a Positive and Enthusiastic Voice: Especially on social media, let the passion for cars and providing a great experience shine through. Use positive language and emojis where appropriate for the platform.
• •Ensure Simplicity and Clarity: Reflect the brand value of being "the opposite of complicated" in your copy. Make booking information, terms, and benefits easy to understand. Avoid jargon.

Social Perception

Highly Positive, "The Other Car Rental", Modern and Up-to-Date, Provider of Quality/Luxury Options

Copy Examples

• •Headline: Your Journey, Your Carisma. Perfect Ride, Zero Fuss. Body: Planning a weekend getaway, a business trip, or just need a reliable ride for the day? At Carisma, we get you. We listen to your needs to match you with the ideal car – from city cruisers to spacious vans and premium models. Experience top-quality vehicles and friendly service that makes renting simple. Drive your adventure with Carisma. Book today! Call to Action: Find Your Perfect Car!
• •Headline: Life's Complicated. Renting a Car Shouldn't Be. Body: Why settle for average? Carisma offers a refreshingly different car rental experience. For nearly 20 years, we've been dedicated to providing Hamburg, Munich, and Berlin with flexible mobility solutions, top-notch vehicles, and service that actually cares about your plans. Get the car you want, when you want it, without the headache. Call to Action: Discover Easy Renting!
• •Headline: More Than Just a Rental. It's Carisma. Body: From stylish city cars to powerful SUVs and even sporty convertibles for that special occasion – Carisma has the keys to your next adventure. We pride ourselves on our modern fleet, fair prices, and a team that's always ready to help you find the perfect match for your journey. Call to Action: Explore Our Fleet!
• •Social Media Post (Instagram/Facebook with a picture of a premium car): Text: Weekend vibes incoming! ☀️ Elevate your drive with [Car Model] from Carisma. Whether it's a city escape or a scenic tour, we provide the style, comfort, and performance you deserve. What are your dream weekend plans? #CarismaMobil #DriveInStyle #LuxuryRental #WeekendGetaway #[CityName] #[CarBrand] Call to Action (in bio): Tap the link in bio to book your dream ride!
• •Business Customer Focused Ad: Headline: Business Mobility, Perfected. Carisma Has You Covered. Body: Need reliable, high-quality vehicles for your business needs? Carisma offers flexible long-term rentals, a diverse fleet including premium sedans and spacious vans, and dedicated service to keep your team moving efficiently. Partner with us for dependable mobility solutions tailored to your company. Call to Action: Learn More About Business Rentals!