Brand Tone

empowering, insightful, and empathetic. It communicates with calm authority, positioning Carina as a knowledgeable guide. The language is supportive, professional, articulate, and action-oriented, avoiding overly casual slang while maintaining a personal and approachable feel.

Brand Values

• •Intentionality
• •Empowerment
• •Holistic Productivity
• •Authenticity
• •Clarity

Best Practices

• •Speak Directly to Her "Who": Always write as if you are speaking to one person—the ambitious, creative, and perhaps overwhelmed woman. Use "you" and "your" to make the connection personal.
• •Lead with Empathy, Follow with Empowerment: Start by acknowledging the reader's struggle or pain point (e.g., "Feeling pulled in a million directions?"). Then, pivot to an empowering solution or perspective that you offer.
• •Use keywords of Intentionality: Consistently weave in the brand's core value-driven words like "intentional," "purposeful," "aligned," "clarity," "focus," and "sustainable" to reinforce the brand's philosophy.
• •Maintain a Professional yet Personal Voice: Avoid jargon and overly corporate language, but also steer clear of slang or hyper-casual phrasing. The tone should feel like a conversation with a wise, trusted mentor.
• •Focus on Transformation, Not Just Features: Instead of just listing what a coaching package includes, describe the transformation the client will experience. Go from "Three one-hour calls" to "Three months of dedicated partnership to help you move from overwhelmed to in control."

Social Perception

A high-value, premium personal coaching service, perceived as trustworthy, sophisticated, and genuinely invested in client personal growth. It emphasizes privacy and in-depth, one-on-one interaction over mass-market engagement, positioning Carina Michelli as an expert.

Copy Examples

• •Stop Juggling. Start Integrating. A life design and productivity framework for the woman who wants to do it all, without doing it all at once.
• •Feeling overwhelmed? Let’s find your focus for the next 90 days.
• •You are not 'too much.' Your many passions are not a weakness; they are your superpower. The secret isn’t to shrink your ambitions, but to build a life that’s big enough to hold them. Let's design that life, together. #IntentionalLiving #Multipotentialite #LifeDesign
• •Tired of productivity hacks that don't stick? As a multipotentialite, you need a system as unique as you are. In my 1:1 coaching program, we'll build a sustainable framework for your goals that honors your creativity and energy. Apply today for more clarity and less burnout.
• •If this post resonated with you, imagine what we could uncover in a personalized session. To move from insight to action, explore my 'Clarity & Momentum' coaching package and start building your intentionally designed life.