Brand Tone

Empowering, practical, supportive, and professional. The brand communicates directly to entrepreneurs, offering solutions with a focus on quality and efficiency.

Brand Values

• •Accessibility
• •Quality
• •Empowerment
• •Customization & Versatility
• •Customer Centricity

Best Practices

• •Always Speak from "Entrepreneur to Entrepreneur": Use "we" to create a sense of shared experience. Frame challenges and solutions from the perspective of a small business owner. This builds empathy and trust.
• •Focus on the Benefit, Not Just the Feature: Instead of saying "Our stamps are 10cm x 10cm," say "Our 10cm stamp is perfect for making your logo stand out on shopping bags and shipping boxes." Always connect product features to a practical business outcome.
• •Use Action-Oriented and Empowering Language: Employ verbs like "build," "create," "grow," "unlock," and "empower." This positions the customer as the hero of their business journey and your product as their trusted tool.
• •Maintain a Balance of Professional and Approachable: While the tone is supportive, avoid overly casual slang. Reassure customers with words like "quality," "precision," and "professional," but keep the overall message simple, direct, and encouraging.
• •Show, Don't Just Tell: Continue leveraging video and high-quality photos to demonstrate the product's effectiveness and ease of use. Visual proof is a powerful part of the brand's practical and transparent tone.

Social Perception

Carimbos Tridi is perceived as a reliable and enabling partner for small businesses, not just a seller of stamps but a provider of accessible branding solutions. They are seen as transparent, helpful, and a go-to for easy, DIY, yet high-quality branding.

Copy Examples

• •Your Brand, Your Way. Don't let big print minimums hold you back. Our custom stamps give you the power to put your logo on anything—boxes, bags, and more. Practical, professional, and endlessly versatile. Ready to make your mark?
• •Stop Wasting Money on Packaging. Start Building Your Brand. As entrepreneurs, we know every penny counts. Our high-quality stamps are a one-time investment for branding thousands of items. Be seen, be remembered, and watch your business grow.
• •Subject: A solution for your brand is waiting. Hi [Customer Name], are you looking for an easy, affordable way to make your packaging stand out? At Carimbos Tridi, we create high-precision stamps that help your brand's essence shine through on every order you ship. Let us help you leave a lasting impression.
• •From plastic to paper to fabric... one stamp does it all! Unlock your branding potential! Our stamps are the small business owner's best friend. Easy, fast, and looks amazing every time. #BrandingHacks #SmallBusinessOwner
• •Product Name: The Entrepreneur's Custom Stamp Kit. Built for the hustle. This isn't just a stamp; it's your new marketing tool. Made with precision-cut rubber for a clean impression every time, it’s designed to help you, the entrepreneur, brand your products professionally without breaking the bank. Your logo, your products, your success.