Brand Tone

Whimsical & Magical, Personal & Warm, Artistic & Creative, Inspiring & Empowering

Brand Values

• •Artistic Originality & Craftsmanship
• •Adding Magic to the Everyday
• •Personal Connection & Care
• •Storytelling & Emotional Resonance
• •Self-Expression & Individuality

Best Practices

• •Embrace Whimsical Language: Use evocative and imaginative words. Think "enchanted," "stardust," "whispers," "dreamlike," "curious," "wonder."
• •Maintain a Personal and Warm Voice: Write as if you're speaking to a friend. Use "I" and "you" to create a direct connection. Share the artist's thoughts and inspirations.
• •Tell the Story: Every product has a potential narrative. Briefly explain the inspiration behind a design or the feeling it's meant to evoke, like the stories for "Intensity" and "Spirit" prints.
• •Focus on the "Magic" and Joy: Consistently tie the products back to the core value of adding a special, joyful, or magical touch to the customer's life.
• •Be Authentic and Heartfelt: The current perception is that the brand is genuine and personal. Continue to communicate with sincerity and passion for the art created.

Social Perception

Positive & Appreciative, Valued for Uniqueness, Personal Touch Recognized, Potential for Confusion (regarding car illustrations)

Copy Examples

• •For a New Stationery Collection: "Unlock the door to your daydreams. Our new collection of enchanted notebooks and whimsical pens is here to turn your everyday notes into tiny works of art. Because every thought deserves a little magic. ✨"
• •For an Illustrated Print: "Meet 'Juniper,' the wise little witch who reminds us to dance to our own rhythm. Let her story adorn your walls and inspire a touch of fearless magic in your daily life. Find the tale behind the art on our blog."
• •For a Social Media Post (Instagram): "Sending out little parcels of joy today! 🎁 Each Carillustration order is wrapped with love and a sprinkle of stardust, hoping to bring a magical moment to your doorstep. What little treasure are you dreaming of? #CarillustrationMagic #HandmadeWithLove #WhimsicalArt"
• •For the "About Us" Page Snippet: "Carillustration was born from a love of storytelling and the belief that art can whisper magic into the mundane. I'm Cari, and my dream is to fill your world with handcrafted wonders that spark joy and inspire your own unique story."
• •For a Newsletter Subject Line: "✨ A Secret Door to Wonder Awaits You... (+ a peek at new arrivals!)" (Inspired by the newsletter name "A secret door")