Brand Tone

Supportive, Empowering, Expert, Informative, Friendly, Approachable, Active, and Energetic

Brand Values

• •Wellbeing (Physical and Mental)
• •Connection
• •Expertise and Trust
• •Activity and Movement
• •Sustainability
• •Inclusivity/Adaptability

Best Practices

• •Prioritize Empathy and Understanding: Always address the challenges and triumphs of new parenthood with a compassionate and relatable voice.
• •Lead with Expertise, Deliver with Clarity: Share valuable information and advice from a knowledgeable standpoint, but ensure it's easy to understand and actionable for busy parents.
• •Inspire Action and Confidence: Encourage parents to embrace movement and self-care, empowering them to feel strong and capable.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "your community") and highlight shared experiences to build connection.
• •Maintain Authenticity: Ensure all communications genuinely reflect CariFit's core values of wellbeing, connection, and expert support.

Social Perception

Trusted Resource for Postnatal Fitness, High-Quality and Comfortable Products, Supportive Community, Innovative

Copy Examples

• •Rediscover your strength, stride for stride with your little one. The CariFit+ carrier and app: Your partners in postnatal wellbeing. #StrongerTogether
• •Nourish your body, calm your mind, and bond with your baby – all with CariFit. Expert-guided workouts and holistic support, designed for your motherhood journey. #CariFitMom
• •From gentle core restoration to energizing babywearing circuits, find your rhythm with the CariFit app. Because your wellbeing matters, mama. #PostpartumFitness #ActiveParenting
• •More than just a carrier, it’s your connection. The CariFit+ is engineered for comfort, movement, and those precious heartbeat-to-heartbeat moments. #BabywearingJoy #CariFitConnected
• •Join a community that gets it. With CariFit, access expert advice on everything from sleep to mental wellness, and share your journey with parents just like you. #ParentingSupport #CariFitCommunity