Brand Tone

enthusiastic, knowledgeable, and community-oriented, humorous and relatable

Brand Values

• •Performance
• •Community
• •Passion
• •Health & Wellness
• •Quality Products

Best Practices

• •Know Your Audience: Understand the language, motivations, and aspirations of runners. Speak their language.
• •Highlight Benefits, Not Just Features: Focus on how the products improve the running experience (e.g., "cushioned for comfort on long runs" vs. "features XYZ foam").
• •Foster Community: Use inclusive language and encourage interaction. Share user-generated content when appropriate.
• •Maintain Authenticity: Let the genuine passion for running shine through. Avoid overly corporate or generic messaging.
• •Be Visually Consistent: Ensure that the tone of the copy aligns with the imagery and branding used across all platforms. For example, if the imagery is energetic and dynamic, the copy should reflect that.

Social Perception

specialty retailer for serious and aspiring runners

Copy Examples

• •Unleash your personal best. Discover the latest [Shoe Model] at Parkway Fitted and feel the difference every stride.
• •Your miles, your community, your Parkway. Join the Parkway Running Club this Saturday for our weekly group run!
• •New PRs are made in shoes you trust. Expert advice and the perfect fit await you at Parkway Fitted.
• •(TikTok/Instagram Reel Caption): "That feeling when your new Hokas hit the pavement just right. 😉 #ParkwayFitted #RunningHigh #NewShoeDay"
• •From track workouts to trail adventures, Parkway Fitted has the gear to get you there. What's your next running goal?