Brand Tone

warm, celebratory, and personal

Brand Values

• •Heritage and Pride
• •Connection and Memory
• •Quality and Aesthetics
• •Community
• •Authenticity

Best Practices

• •Always Use "Celebratory" Language: Frame all communication, from product descriptions to social media posts, as a celebration. Use positive, evocative words like "pride," "heritage," "vibrant," "love," "home," and "roots."
• •Foster a Sense of "Familia": Continue addressing the audience directly and inclusively. Ask questions to encourage engagement and sharing of personal stories. Make customers feel like they are part of a shared community, not just purchasers.
• •Emphasize Quality and Connection: In every relevant piece of copy, bridge the gap between the physical product and its emotional value. It’s not just "paper"; it’s "museum-quality paper that preserves your memories." It's not just a "map"; it's a "connection to home."
• •Tell Stories: Use the blog and social media to share the stories behind the islands, cultural traditions, or even customer stories (with permission). This reinforces the brand's authenticity and its role as a cultural storyteller, not just a product seller.
• •Be Visually-Led, but Emotionally-Driven: Let the beautiful, clean aesthetic of the maps lead, but ensure the accompanying text always grounds the image in the emotion of heritage and nostalgia. The visuals attract, but the copy connects.

Social Perception

highly positive, praised for product quality, customer service, emotional connection, fast shipping, and good packaging

Copy Examples

• •Introducing our new Hispaniola map! 🇩🇴🇭🇹 Two nations, one island, a million stories. This piece is for everyone who carries the vibrant spirit of the Dominican Republic and the resilient soul of Haiti in their heart. Where are you showing your pride from? Tag a friend who needs this connection to home. #CaribbeanMapArt #Hispaniola #Quisqueya #Ayiti #CaribbeanPride
• •Your walls should tell your story. Our minimalist maps of the Caribbean are more than just art; they're a celebration of where you come from. Printed on museum-quality paper to keep your memories vibrant for years to come. Find your island and bring home a piece of your heart. [Shop Now] #HomeDecor #CaribbeanArt #WallArt
• •Subject: For the Love of Home 🏝️ A Special Offer for Our Familia Hey [Name], We know that home is more than a place—it's a feeling. It's the warmth of the sun, the sound of the waves, and the pride in your heritage. To help you celebrate that connection, we're offering 20% off all prints this week. It's the perfect time to finally get that map of [Customer's island of interest, if available] you've been eyeing. Let's make your space feel a little more like home. With love, The Caribbean Map Art Team
• •Art That Brings You Home. Vibrant, modern maps of the Caribbean designed to celebrate your roots. Find Your Island.
• •Carry the soul of Borikén with you. This vibrant map of Puerto Rico is a tribute to the Island of Enchantment—its rich history, its resilient people, and its stunning beauty. From the colorful streets of San Juan to the tranquil beaches of Culebra, this piece is a daily reminder of your connection to PR. Printed on luxurious, long-lasting matte paper, it’s the perfect statement of pride for your home or office. #PuertoRico #Boricua #Wepa