Brand Tone

Confident, Empowering, and Practical

Brand Values

• •Innovation
• •Security & Safety
• •Versatility & Customization
• •Durability & Quality

Best Practices

• •Always Circle Back to "Secure Your Passion": Frame every product feature as a direct benefit that allows the customer to pursue their hobby or work with more confidence and less worry.
• •Use a "Problem/Innovation/Solution" Framework: Start by identifying a common frustration, introduce the CargoSmart innovation, and state the solution.
• •Emphasize Strength with Specifics: Instead of just saying a product is "strong," use confident language like "engineered with a 2,000 lb break strength" or "built from heavy-duty, corrosion-resistant aluminum."
• •Highlight Versatility and Compatibility: Consistently remind customers that systems like X-Track are compatible with their existing E-Track accessories, making the switch or upgrade easy and cost-effective.
• •Maintain an Empowering and Action-Oriented Voice: Use active verbs and speak to the customer as a capable, passionate individual. Write copy that inspires them to build, organize, and adventure more effectively.

Social Perception

CargoSmart is widely regarded as a reliable and innovative brand. Customers praise its smart designs, durable construction, and the versatility of its X-Track system, which is celebrated for its flexibility and compatibility. Products are often described as a 'lifesaver,' providing a cost-effective and trustworthy solution that instills confidence in securing valuable cargo.

Copy Examples

• •The adventure doesn't wait for daylight. Our LED-lit Hybrid S-Curve Ramps light the way, giving you a clear, secure runway to load your gear, day or night. See what you've been missing. #SecureYourPassion #CargoSmart
• •Your trailer, your rules. The CargoSmart X-Track® system offers unparalleled versatility. Mount it horizontally or vertically and create the custom, rock-solid storage solution your passion demands. #XTrack
• •Confidence is in the click. Engineered for strength and ease, our heavy-duty ratchet straps integrate seamlessly with any E-Track or X-Track system. Secure your prized motorcycle or ATV with the unshakeable reliability of CargoSmart.
• •From the packed garage to the open road, organize and transport what matters most. CargoSmart delivers a smart, stylish, and incredibly strong system to protect your gear. It’s more than cargo—it's your passion, secured.
• •Stop stacking, start organizing. Our X-Track® shelf bundles turn your trailer walls into fully customizable storage space. Get your gear off the floor and locked in place. Your weekend projects just got a major upgrade.