Tono de Marca

Passionate, personal, inspirational, and creative, with an underlying tone of expertise and professionalism, especially when discussing tech.

Valores de Marca

• •Creativity and Creation
• •Authenticity
• •Inspiration from Place
• •Problem-Solving

Mejores Prácticas

• •Always connect the product or message back to the core values of passion, creation, and the love for Santa Barbara; the story is as important as the product.
• •Write as Carey, using "I," "my," and "me" to maintain the authentic, personal connection that defines the brand, ensuring the voice feels like the artist is speaking directly to the customer.
• •Continuously reference the inspiration—Santa Barbara, the American Riviera, the landscapes, the light—to ground the brand and give it a unique, tangible identity.
• •Subtly reference the founder's unique background, bridging her artistic and tech personas when appropriate, to create a compelling and unique narrative.
• •Maintain an uplifting tone, reflecting a passion for creating and a desire to share that joy with others, whether discussing a new painting or the business journey.

Percepción Social

Perceived as a multi-talented individual seamlessly blending a high-level tech career with a creative arts business. In the art world, she's an approachable, authentic artist sharing her personal, location-based passion. In tech, she's an experienced, highly capable product leader and thought leader. Some initial confusion might arise due to her dual professional paths, but ultimately she's seen as someone who makes something from nothing, whether software or art.

Ejemplos de Copy

• •Bring the warmth of a Santa Barbara afternoon into your kitchen. Our 'Mission Rose Garden' tea towel isn't just for drying dishes—it's a piece of art inspired by the city's most beloved scenes. Made from 100% cotton and featuring an original Carey Caulfield painting, it’s a daily dose of California charm.
• •Finding my flow. 🎨 There’s nothing quite like capturing the light on the water at Butterfly Beach. This view is the inspiration behind my latest tote bag collection. My passion is to take these beautiful, fleeting moments and turn them into something you can carry with you. #CareyCaulfieldArt #SantaBarbaraArtist #InspiredByNature
• •From over 20 years in tech to a full-time painter's easel by the beach. For me, creating has always been the 'why.' Whether building software or capturing a landscape, it's about making something from nothing. Carey Caulfield is more than a brand; it's my journey of sharing the vibrant spirit of Santa Barbara, one painting at a time.
• •New from the studio: Art that feels like sunshine.
• •Decorate your life with the soul of Santa Barbara. Artist Carey Caulfield paints the vibrant coastal culture of California, and now you can bring her designs home on beautifully crafted aprons, tote bags, and more. Shop the collection and own a piece of the American Riviera.