Brand Tone

Professional, Supportive, Collaborative, Educational, Sophisticated, and Expert-led.

Brand Values

• •Efficacy and Science
• •Partnership and Support
• •Quality and Exclusivity
• •Innovation
• •Holistic Approach

Best Practices

• •Maintain a Professional and Expert Tone: Always communicate with authority and precision. Use scientific terms where appropriate but explain them clearly. Avoid overly casual slang or emojis to maintain a sophisticated brand image.
• •Emphasize Partnership and Support: Frame your communication around the success of your partners. Use words like "together," "we support you," and "your success" to reinforce the collaborative relationship.
• •Lead with Efficacy and Results: Focus on the tangible benefits of the products. Use phrases like "clinically proven," "visible results," and "backed by science" to build trust and highlight product value.
• •Be Exclusively Inclusive: While the brand is exclusive to professionals, make that community feel valued and included. Use language like "For our professional partners," "Exclusive access," and "Join our expert community."
• •Consistency Across Channels: Ensure that the professional, supportive, and educational tone is consistent across the website, all social media platforms, email marketing, and training materials to build a cohesive and trustworthy brand identity.

Social Perception

Care Concept Onlineshop is perceived by its target audience (cosmetic professionals) as a highly reputable, reliable, and supportive partner. They are seen as experts in professional cosmetics, offering high-quality products, invaluable business support, and education. The brand is associated with success and high standards, fostering strong loyalty and trust among partners. For end consumers, Care Concept is associated with expert-approved, effective skincare solutions through professional institutes.

Copy Examples

• •Science-Backed Radiance. Partner Exclusive. Introducing the next evolution in Vitamin A skincare from ENVIRON. Formulated for visible results, this is the innovation your clients have been waiting for. Tap the link in our bio to learn more and order for your institute. #CareConcept #EnvironSkinCare #ProfessionalSkincare #Wirkstoffkosmetik #BeautyExpert
• •Elevate your expertise. Grow your business. Our Skin Academy offers in-depth training on the science behind our brands, empowering you to achieve the best results for your clients. Become a certified Care Concept partner and unlock your full potential. Learn more: [Link] #CareConceptPartner #SkincareEducation #BeautyBusiness #ProfessionalDevelopment #Zeitwunder
• •We are honored to be recognized with the 'Professional Channel Innovation Award' by jane iredale. This award is a testament to our commitment to providing our partners with not only the best products but also cutting-edge business solutions. Thank you to our incredible community of skincare professionals for being on this journey with us. #CareConcept #JaneIredale #Innovation #BeautyIndustry #B2B
• •Partner with the Experts in Active Ingredient Cosmetics. Join the Care Concept family and benefit from our exclusive brand portfolio, comprehensive marketing support, and personalized service. Let's achieve success together. Become a partner today. [Button: Learn More]
• •New Marketing Tools & Q3 Offers to Boost Your Business. Dear Valued Partner, this quarter is all about growth. Discover our new, customizable marketing materials for the latest ENVIRON campaign and take advantage of exclusive partner pricing on jane iredale bestsellers...