Brand Tone

Caring and Reassuring, Trustworthy and Reliable, Informative and Helpful, Direct and Practical

Brand Values

• •Safety and Security
• •Independence
• •Peace of Mind
• •Affordability and Accessibility
• •Customer Care and Respect
• •Reliability and Quality
• •Innovation

Best Practices

• •Prioritize Empathy: Always write from a place of understanding the user's (and their family's) anxieties and needs. Use language that shows you care about their well-being and independence.
• •Focus on Benefits, Not Just Features: While technical details are important (e.g., "GPS tracking"), translate them into tangible benefits ("Know their location instantly when every second counts"). Emphasize peace of mind, safety, freedom, and connection.
• •Maintain Clarity and Simplicity: The target audience includes elderly individuals who may not be tech-savvy. Avoid jargon and complex sentences. Instructions and explanations should be straightforward and easy to understand.
• •Build Trust Through Authority and Social Proof: Reference Australian ownership, years of experience, positive testimonials, and endorsements from care agencies where appropriate. This reinforces reliability and trustworthiness.
• •Be Reassuring and Positive: While acknowledging the serious situations the product addresses, frame the messaging around solutions, empowerment, and the positive impact of having a safety net. Avoid fear-mongering, instead focusing on the confidence CareAlert provides.

Social Perception

Positive, Trusted, Empowering, Practical Solution

Copy Examples

• •Headline: Live Independently, Not Alone. CareAlert: Your 24/7 lifeline for safety and peace of mind. Body: Don't let the fear of a fall or medical emergency limit your freedom. With CareAlert's easy-to-use personal alarm, help is just a button press away. Australian-owned and trusted by families nationwide. Explore our range of home and mobile solutions today.
• •Headline: Peace of Mind in Your Pocket (and Theirs). Introducing the CareAlert GPS Go Anywhere Alarm. Body: Keep your loved ones safe wherever they go. Our discreet GPS pendant offers fall detection, two-way communication, and location tracking, ensuring help can find them quickly. Because their safety is your priority, and ours.
• •Headline: Still Worrying Between Visits? Our Automated Welfare Calls Offer Daily Reassurance. Body: For less than the cost of a daily coffee, our new Welfare Call Service provides a friendly, automated check-in for your loved ones. Simple for them, reassuring for you. If a call is missed, you're alerted immediately. Sign up for peace of mind, every day.
• •Headline: NDIS and My Aged Care Approved. Safety Shouldn't Be Complicated. Body: Accessing reliable personal alarm systems is simpler than you think. CareAlert is a registered NDIS provider and our products are suitable for My Aged Care funding. Let us help you find the right solution to maintain safety and independence.
• •Headline: "It Saved Mum's Life. Twice." - Real Stories, Real Protection. Body: We're more than just an alarm; we're a promise of safety. Thousands of Australians trust CareAlert to be there in critical moments. Our reliable, easy-to-use systems are designed to connect you to help when seconds count. Hear from families who know CareAlert works.