Brand Tone

Knowledgeable & Traditional Purveyor

Brand Values

• •Tradition & Heritage
• •Quality & Curation
• •Discovery & Variety
• •Customer Experience
• •Community Focus

Best Practices

• •Emphasize Heritage & Expertise: Regularly weave in the "since 1950" legacy and the staff's knowledge and passion for food. Use phrases like "curated," "hand-selected," and "artisanal."
• •Use Evocative & Quality-Driven Language: Describe products with rich, sensory words that convey their premium nature (e.g., "velvety chocolates," "robust cheeses," "fragrant coffees").
• •Maintain a Welcoming & Sophisticated Balance: The language should be refined but not intimidating. It should invite exploration and make customers feel like they are part of a special culinary experience.
• •Highlight Curation & Discovery: Focus on the unique, hard-to-find items and the joy of discovering new flavors from around the world or from local producers.
• •Be Consistent Across All Channels: Ensure the website, social media posts, in-store signage, and email communications all reflect the same knowledgeable, traditional, and quality-driven voice. Develop a simple brand voice guide for all staff creating content.

Social Perception

Generally perceived very positively, holding a special place in the hearts of many, especially in the Cambridge community as a culinary treasure, an iconic & nostalgic place with quality deli & sandwiches and knowledgeable staff. Some customers note that prices can be on the higher side

Copy Examples

• •Headline: Discover Global Flavors, Right in Harvard Square. Body: Since 1950, Cardullo's has been your trusted purveyor of the world's finest gourmet foods, artisanal cheeses, and exquisite chocolates. Step in and let your taste adventure begin.
• •Headline: The Art of Gifting, Perfected. Body: Elevate any occasion with a hand-selected gift basket from Cardullo's. Overflowing with curated delicacies and fine wines, it's a taste of tradition and quality they'll never forget.
• •Headline: More Than a Shoppe, It's a Legacy. Body: For over 70 years, Cardullo's has been woven into the fabric of Cambridge. We continue to share our passion for exceptional food and wine with our cherished community. Visit us for your daily delights or specialty finds.
• •Headline: Your Neighborhood Deli, Elevated. Body: Craving a truly gourmet sandwich? Our deli crafts masterpieces daily with the freshest ingredients, artisan breads, and carefully selected charcuterie. Taste the Cardullo's difference.
• •Headline: From Rare Teas to Decadent Truffles, Your Indulgence Awaits. Body: Explore our aisles filled with meticulously chosen international treats and local gems. At Cardullo's, every item tells a story of quality and craftsmanship.