Brand Tone

Friendly, Enthusiastic, Community-Focused, Reliable, and Professional.

Brand Values

• •Community Engagement
• •Trust and Reliability
• •Customer-Centricity
• •Passion for the Hobby
• •Value

Best Practices

• •Always Engage with the Community: Don't just post product updates. Ask questions, run polls, and respond to comments to reinforce the community-focused value. Make your social media a two-way conversation.
• •Use Enthusiastic and Passionate Language: Incorporate exclamation points, emojis ( 🔥, ✨, 🎉), and energetic words that reflect a genuine excitement for the products and the hobby itself. This makes the brand feel more authentic and relatable.
• •Highlight Trust and Reliability in Your Messaging: Regularly mention your commitment to fast shipping, secure packaging, and great customer service. Share positive customer reviews (with permission) to build social proof and reinforce your reputation.
• •Speak Like a Fan, Not a Corporation: Use the language of the TCG community. Refer to "pulls," "chase cards," and other hobby-specific terms. This shows you understand your audience and are a part of their world.
• •Maintain a Consistent Visual Brand: Ensure that the high-quality, clean photography seen on the Instagram and Facebook pages is used across all platforms, including the website and any marketing emails. A consistent visual identity reinforces professionalism and reliability.

Social Perception

Cards Infinity is perceived overwhelmingly positively by its customers. It is seen as a highly reputable and trustworthy independent retailer in the TCG space. The owner, Chris, has built a strong personal reputation as a reliable and long-standing figure in the online breaking community. This perception of being run by a genuine enthusiast, rather than a faceless corporation, fosters loyalty and trust. The brand is often recommended by users on forums to others asking for reliable sources.

Copy Examples

• •The next adventure is almost here! 🔥 Get ready to chase those pulls! Pre-orders for the new Scarlet & Violet set are now LIVE. We've got Booster Boxes, ETBs, and Blisters ready for you. Secure yours now and get free shipping on orders over £100!
• •You asked, and we listened! That hard-to-find Yu-Gi-Oh! set is finally back in stock. We know how much you've been waiting for this one. Grab it before it disappears again – you know how fast these go!
• •It's time for a throwback! What's the one card from your childhood collection you wish you still had? Show us or tell us in the comments below! 👇 #TCGCommunity #PokemonCollector
• •Nothing makes our day more than seeing happy customers! Huge thank you to everyone for the kind words about our speedy shipping and careful packaging. It's why we do what we do. We're a part of this community, just like you!
• •Ready to set sail for treasure? The One Piece Card Game is making huge waves, and we're fully stocked! Whether you're building a new deck or just starting your journey, we have everything you need to become King of the Pirates!