Brand Tone

Enthusiastic and Passionate, Community-Focused and Inclusive, Modern and Innovative, Expert and Investment-Savvy, Approachable and Engaging

Brand Values

• •Passion for Collecting ('The Hobby')
• •Community
• •Innovation and Modernization
• •Accessibility
• •Customer Experience
• •Transparency (in breaks and live selling)

Best Practices

• •Embrace 'The Hobby' Language: Consistently use terms like 'the hobby,' 'grail,' 'rip,' 'PC' (personal collection), and 'hits' to resonate with the target audience and show genuine understanding.
• •Stay Enthusiastic and Positive: Whether announcing new arrivals, hosting a break, or interacting with comments, maintain an upbeat and passionate tone. Share the excitement of big pulls and new releases.
• •Foster Community Interaction: Actively ask questions, run polls, feature customer content (with permission), and respond to comments and messages promptly and engagingly across all platforms. Make followers feel like part of the CardsHQ family.
• •Highlight Modernity and Accessibility: Regularly showcase the different ways customers can shop and interact with CardsHQ (in-store, website, multiple live platforms), emphasizing convenience and a forward-thinking approach.
• •Be Knowledgeable but Approachable: While showcasing expertise (especially when leveraging the Sports Card Investor connection), ensure the language is accessible to both new and experienced collectors. Avoid overly jargon-filled or gatekeeping communication.

Social Perception

Positive, Mixed/Skeptical, Seen as a Destination, Associated with Investment

Copy Examples

• •Headline: Your Next Grail Awaits at CardsHQ! Body: Dive into thousands of singles, the latest sealed wax, and join a community as passionate as you are. Visit us in Atlanta or shop online 24/7 at Cardshq.com – We're The World's Local Card Shop! #CardsHQ #TheHobby #Collectibles
• •Headline: LIVE NOW: Epic Box Breaks & $1 Auctions! Body: Don't miss the thrill! Join CardsHQShop on Whatnot & Fanatics Live for high-energy breaks and a shot at incredible cards starting at just ONE DOLLAR! Your big hit is calling. [Link] #CardBreaks #LiveShopping #SportsCards #Pokemon
• •Headline: More Than a Store, It's a Community. Body: Trade nights, live rips, and thousands of fellow collectors! CardsHQ is your ultimate destination to connect, share, and grow your collection. What are you hunting for today? #CardCommunity #TradingCards #AtlantaCollectors
• •Headline: From Attic Treasures to Showcase Stars! Body: Got a collection gathering dust? The CardsHQ team buys collections big and small! Turn your cards into cash or store credit and find your next centerpiece. Visit us or inquire online. [Link] #SellYourCards #CardShop #Collectibles
• •Headline: The Future of Card Collecting is HERE! Body: Experience CardsHQ: 14,000 sq ft of curated cards, state-of-the-art streaming studios, and a fresh approach to 'The Hobby.' Come see why we're changing the game! #WorldsLocalCardShop #Innovation #CardCollecting