Brand Tone

compassionate, uplifting, hopeful, encouraging, community-focused and appreciative

Brand Values

• •Hope
• •Encouragement
• •Support
• •Community
• •Creativity
• •Awareness
• •Generosity

Best Practices

• •Always Lead with Empathy: Focus on the feelings and experiences of the children in foster care, and how a simple card can make a positive difference in their lives.
• •Use Uplifting and Positive Language: Employ words like "hope," "joy," "encouragement," "cherished," "loved," and "support" consistently. Avoid overly somber or pitiful tones; instead, focus on empowerment and positive impact.
• •Highlight Community and Collaboration: Emphasize that this is a collective effort. Acknowledge and appreciate volunteers, donors, and partners. Use inclusive language like "we," "us," and "together."
• •Be Authentic and Heartfelt: Let genuine compassion shine through. Share real (though anonymized or agency-provided) stories or impacts when possible to connect on an emotional level.
• •Maintain a Clear Call to Action Rooted in Purpose: Ensure that requests for donations (cards or funds) are tied directly to the mission of supporting children in foster care, making the impact of the contribution clear. Explain *why* their help is needed and *how* it makes a difference.

Social Perception

Cards For Cubs is perceived positively as a dedicated and impactful non-profit organization. The public, particularly the crafting community and those involved with foster care, see them as a source of joy and encouragement for vulnerable children. They are seen as well-organized, especially in their card drives, and transparent about their impact. Partners and volunteers express enthusiasm and fulfillment in contributing to their mission. Foster agencies highly value the cards as a tool to connect with and support children.

Copy Examples

• •Headline: Send a Smile, Share Your Heart. Body: A handmade card can be a beacon of hope for a child in foster care. Join Cards For Cubs and let a young person know they're remembered and cherished. Your creativity can make a world of difference. #CardsForCubs #FosterCareAwareness
• •Headline: More Than Just a Card. It's a Hug in an Envelope. Body: Imagine the joy a simple, heartfelt card can bring to a child navigating the uncertainties of foster care. Cards For Cubs delivers these messages of love and encouragement. Get involved today – create, donate, and uplift. Learn more at cardsforcubs.org.
• •Headline: Every Card Tells a Story of Hope. Body: At Cards For Cubs, we believe in the power of a handmade card to brighten a day and change a perspective. Help us reach our goal of 100,000 cards this year for children in foster care. Let's show them a community that cares.
• •Headline: Craft with Purpose. Create for Cubs. Body: Your passion for crafting can bring invaluable encouragement to a child in foster care. Cards For Cubs provides a pathway for your creations to offer support and hope. Every card is a reminder: you are loved, you matter. Join our mission. #HandmadeHope
• •Headline: Be the Reason a Child Feels Seen Today. Body: Children in foster care often face unimaginable challenges. A card from Cards For Cubs, filled with encouraging words, reminds them they are not forgotten. Your simple act of kindness can have a profound impact. Donate your handmade cards and spread warmth.