Brand Tone

Aspirational, professional, and modern, emphasizing luxury, exclusivity, and technological innovation. It maintains a sophisticated and secure image, focusing on elevated status and unique identity.

Brand Values

• •Exclusivity and Prestige
• •Personalization and Individuality
• •Quality and Durability
• •Innovation
• •Security

Best Practices

• •Lead with Luxury and Exclusivity: Always use language that evokes a sense of high-end quality. Words like "premium," "exclusive," "crafted," "artisan," and "statement piece" should be staples in the brand's vocabulary.
• •Focus on "The Feeling," Not Just the Feature: Instead of just saying "this is a 22-gram metal card," describe the feeling of confidence and the impression it makes. Sell the experience and the status it confers, not just the physical product.
• •Maintain a Professional and Secure Voice: As the product is linked to personal finance, all copy must be professional, clear, and reassuring. Avoid slang, overly casual emojis, or any language that could undermine the brand's trustworthiness.
• •Emphasize Personalization and Identity: Use "you" and "your" frequently. Frame the product as a tool for self-expression. Phrases like "Your design," "Reflect your brand," and "A card as unique as you are" will reinforce this core value.
• •Be Direct and Unambiguous: The copy should be straightforward and easy to understand. Clearly explain the process and the benefits without excessive jargon. This builds confidence and clarity, helping to overcome any potential customer hesitation about the service.

Social Perception

Largely positive and associated with a premium experience, with customers often expressing high satisfaction for its 'wow factor' and quality. It's seen as an accessory enhancing lifestyle, though it faces challenges in overcoming skepticism and name confusion.

Copy Examples

• •Don't settle for standard plastic. Upgrade your everyday transactions with a custom-engraved metal card that makes a statement before you even spend a dime. The weight of quality, the look of ambition. That's Card Piece.
• •The new sound of success. Our custom metal cards aren't just for paying; they're for showing the world who you are. Tap into a more premium experience. #CardPiece #MetalCard #LuxuryWallet #CustomCard
• •You've built a brand that stands for quality. Now, carry it with you. Card Piece transforms your standard debit or credit card into a memorable metal masterpiece. Network, dine, and transact with unparalleled confidence.
• •Plastic is temporary. Metal is a statement. Upgrade your most-used card to a custom-designed piece of art. What does your card say about you? #Fintech #MetalCreditCard #CardPiece
• •Thank you for choosing Card Piece. You're not just upgrading your card; you're investing in an identity. While our artisans craft your unique piece, explore our gallery to see how others have expressed their vision. Get ready for a new level of personal branding.