Brand Tone

Patriotic & Strong, Performance-Oriented & Energetic, Trustworthy & Transparent, Convenient & Modern, Approachable & Community-Focused

Brand Values

• •Quality & Efficacy
• •Integrity & Transparency
• •Strength & Resilience
• •Innovation
• •Patriotism & Support for Veterans
• •Health & Wellness
• •Convenience

Best Practices

• •Embrace the "Achieve Your Max" Mentality: Consistently use empowering and motivational language that encourages customers to push their limits and perform at their best, reflecting the core brand promise.
• •Highlight Veteran Ownership and "Made in the USA": Subtly weave in the brand's heritage where appropriate, as this is a key differentiator and resonates with values of trust, strength, and patriotism.
• •Focus on "Clean" and "Effective": Emphasize the quality of ingredients (clean, natural, sugar-free, keto-friendly) and the tangible benefits (fast-acting energy, no jitters, better hydration) backed by their AAT™ technology.
• •Keep it Direct and Action-Oriented: Use clear, concise language. Call to action should be direct and inspiring, fitting the no-nonsense, performance-driven aspect of the brand.
• •Show, Don't Just Tell, Convenience: Illustrate the ease of use of the liquid, single-serve packets in various scenarios (gym, hike, busy day) to reinforce the portability and practicality of the products.

Social Perception

Positive, Trustworthy, Effective, Reliable for Dietary Needs

Copy Examples

• •Headline: Unleash Your Max. Veteran-Forged Fuel. Body: Engineered by Navy SEALs, CardoMax liquid supplements deliver clean energy and peak performance when you need it most. No Jitters. No Crash. Just pure, accelerated power. Made in the USA. Achieve Your Max.
• •Headline: Tired of Gritty Powders? Go Liquid. Go CardoMax. Body: Experience the difference with CardoMax. Our smooth, great-tasting liquid energy and hydration packs mix instantly and absorb up to 20x faster. Clean ingredients, zero sugar, and maximum impact for your workout or workday. Convenience meets power.
• •Headline: Fuel Your Hustle. The Clean Way. Body: Whether it's crushing a PR or conquering your day, CardoMax provides sustained energy and focus. With transparent labels and natural flavors, you know you're getting the best. Veteran Owned. American Made. What's your Max?
• •Headline: From the Front Lines to Your Gym Bag. Body: Founded on the principles of strength and resilience, CardoMax is dedicated to helping you perform at your best. Our single-serve liquid supplements are packed with essential nutrients and ready when you are. Taste the difference, feel the power.
• •Headline: Your Daily Edge, Simplified. Body: CardoMax makes peak performance easy. Just tear, mix, and go for an instant boost of clean energy or rapid hydration. Perfect for busy lifestyles and those who demand more from their supplements. Join the CardoMax family and find your new favorite fuel.