Brand Tone

Innovative and Modern, Professional and Efficient, Approachable and User-Friendly, Eco-Conscious, Slightly Tech-Enthusiast

Brand Values

• •Innovation
• •Efficiency
• •Sustainability
• •Connectivity
• •Modernity
• •Simplicity

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., innovative, professional, approachable), lists preferred terminology (and terms to avoid), and provides examples of on-brand and off-brand copy. This ensures everyone creating content is aligned.
• •Focus on "You" (The Customer): Frame benefits and features from the customer's perspective. Instead of "We created an innovative card," try "You can network more effectively with our innovative card." This makes the tone more approachable and value-driven.
• •Highlight Innovation and Simplicity Consistently: Continuously weave in language that reflects the modern, tech-forward nature of the product, but always balance it by emphasizing how easy and intuitive it is to use. Avoid overly technical jargon unless targeting a specifically tech-savvy B2B audience.
• •Maintain Professionalism with a Modern Edge: Especially on platforms like LinkedIn, maintain a high degree of professionalism. However, infuse this with the brand's modern and forward-thinking identity. On more visual or casual platforms like Instagram or TikTok, this can lean more into the "modern and sleek" aspects.
• •Review and Adapt: Regularly review all marketing copy across different channels to ensure it aligns with the established brand tone and values. Be open to adapting the nuances of the tone for different platforms while keeping the core identity consistent. For instance, TikTok copy can be more playful and direct, while LinkedIn copy will be more formal and benefit-driven.

Social Perception

Forward-thinking company, Problem-solver, Contributor to modern professionalism, User-friendly tech provider

Copy Examples

• •Headline for a Social Media Ad: "Stop Printing, Start Connecting. Your Network, Revolutionized. Get Your Swift AppLink Digital Business Card Today!"
• •Website Product Description Snippet: "Effortlessly share your contact details, social profiles, and more with a single tap. Swift AppLink is the smart, sustainable way to make a lasting impression. Customize your digital presence in minutes."
• •LinkedIn Post Opening: "In today's fast-paced digital world, your first impression is more critical than ever. Discover how Swift AppLink is empowering professionals to network smarter, not harder."
• •Instagram Caption: "Sleek design meets smart tech. ✨ Tap into the future of networking with your own Swift AppLink card. #DigitalBusinessCard #SwiftAppLink #Networking #TechSavvy"
• •Email Subject Line: "Upgrade Your Handshake: Introducing the Swift AppLink Digital Card"