Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Informative & Direct, Customer-Focused

Brand Values

• •Passion for TCGs
• •Product Accessibility & Variety
• •Affordability
• •Community Engagement
• •Authenticity/Legitimacy

Best Practices

• •Know Your Audience, Speak Their Language: Understand that TCG players and collectors have their own slang, in-jokes, and levels of knowledge. Tailor the language to be relatable and authentic, whether it's for a seasoned pro or a newcomer. Use terms like "pulls," "sealed," "singles," "meta," etc., where appropriate.
• •Inject Genuine Enthusiasm: Let the passion for TCGs shine through. Use exclamation points judiciously, positive adjectives, and a generally excited tone, especially for new releases or exciting products. Avoid overly dry or corporate language.
• •Be Approachable and Responsive: When interacting on social media or responding to queries, maintain a friendly, helpful, and human tone. Address customers by name if possible and show willingness to engage with their comments and questions.
• •Stay Informative and Accurate: While being enthusiastic, ensure that product descriptions, release dates, and pricing are clear, concise, and correct. This builds trust and reliability.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand phrases (e.g., "Cards are our passion"), preferred terminology, emoji usage, and general do's and don'ts for tone. This helps ensure consistency across all platforms and anyone writing copy for the brand.

Social Perception

Reliable Source for TCGs, Good for Pre-Orders & New Releases, Fairly Priced, Specialized & Knowledgeable, Growing Online Presence

Copy Examples

• •🔥 JUST LANDED! 🔥 Your wait is OVER! The latest [TCG Name] [Product Type - e.g., Booster Box/Set Name] has hit the shelves at Card Masters! Get ready to discover powerful new cards and dominate your next duel. Limited stock – grab yours before they vanish! Link in bio. #CardMastersNZ #[TCGName] #NewRelease #TCGCollector #NZCards
• •Be First in Line! Pre-order the most anticipated TCG releases at Card Masters NZ. Secure your [Specific TCG Product Name] today and dive into the action कॉम्बो the moment it drops! We live for this stuff. 😉
• •Hey Card Masters Fam! 👋 What pulls are you chasing this week? We're always stoked to hear about your latest finds and deck builds. Don't forget to check out our huge range of singles to complete your collection – because every card has a story! Shop Singles -> [Link]
• •Ask Us Anything TCG! 🤔 Got a question about a ruling for [TCG Name]? Curious about our rarest Pokémon single? Or just want to chat about the hobby we all love? Drop your questions below – our inner card geeks are ready! #CardMastersNZ #TCGCommunity #AskMeAnything
• •Unlock incredible value with the [Product Name]! Packed with [key features, e.g., multiple booster packs, promo card, accessories], this is your perfect entry into the [TCG Name] universe or a fantastic boost to your existing collection. At Card Masters, we're passionate about getting you the best cards at prices that won't break the bank. Add to cart and let the games begin!