Brand Tone

Trustworthy, Knowledgeable, Approachable, Community-Focused, Professional and Secure

Brand Values

• •Customer Service and Satisfaction
• •Trust and Reliability
• •Expertise and Knowledge
• •Transparency
• •Security and Peace of Mind
• •Accessibility
• •Confidentiality

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Cardiff Gold's tone (Trustworthy, Knowledgeable, Approachable, Community-Focused, Secure) with examples of do's and don'ts for all written communication.
• •Train Your Team: Ensure everyone interacting with customers, whether in-store, online, or via social media (like Dan), understands and can consistently apply the brand voice.
• •Prioritize Transparency: Continue to be open about pricing and services. Address customer feedback, both positive and negative, in a manner that reflects the brand's values of reliability and customer focus.
• •Emphasize Expertise and Local Connection: Consistently highlight the team's knowledge and the company's roots in South Wales. Use local landmarks or references where appropriate in marketing materials if it aligns with the target audience.
• •Humanize the Brand: Continue leveraging personal interactions, like Dan's videos or highlighting the family-run aspect, to build trust and approachability. Ensure all communications, even automated ones, have a touch of warmth and helpfulness.

Social Perception

Positive Overall, Trustworthy Local Business, Helpful and Efficient, Fair Pricing, Engaged with Customers

Copy Examples

• •Headline: Secure Your Future with Cardiff Gold. Body: \"Investing in precious metals? As your local, family-run experts in South Wales, we offer transparent advice, competitive prices, and secure storage solutions. Visit us and experience the Cardiff Gold difference.\"
• •Headline: More Than Just Gold. It's Peace of Mind. Body: \"At Cardiff Gold, we understand the importance of security. That's why we offer state-of-the-art safe deposit facilities for your valuable investments. Store with confidence, right here in Cardiff.\"
• •Headline: Got Questions About Gold? Ask Dan! Body: \"Our very own Dan from Cardiff Gold is here to help! With years of experience, he can guide you through buying, selling, or storing your precious metals. Friendly advice you can trust. Check out our latest YouTube Q&A!\"
• •Headline: Your Local Bullion Specialists in Wales. Body: \"From 1g gold bars to 5kg silver bars, Cardiff Gold provides a wide range of investment options. We're proud to be the only bullion-specific retail and safe deposit facility in Wales, offering expert guidance every step of the way.\"
• •Headline: Investing Made Clear and Simple. Body: \"At Cardiff Gold, we believe in straightforward, honest service. Our prices are based on a low fixed percentage over live metal prices – no hidden fees, just clear value. Talk to our knowledgeable team today.\"